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Product, Process and Innovation: The Roadside MBA

By Owen Linderholm | Small Business

The Stanford Graduate School of Business is producing a deep, rich set of videos on business management especially for small businesses called the Roadside MBA. These videos feature Stanford Graduate School of Business professor and economist Paul Oyer and two economist colleagues — Mike Mazzeo from Northwestern's Kellogg School of Management and Scott Schaefer from the University of Utah. In the series they traveled the country in an RV to learn from and about America's small businesses.

The result was a book, Roadside MBA; a blog; and a Stanford Business multimedia presentation as well as this series of three videos we will be highlighting here. This one, the first, takes a look at an innovative small business in Southern California that has combined its innovation with process and product expertise along with highly skilled employees to create the largest and best industrial mixers in the world.

 

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