Schawbel is the 28-year-old managing partner of Millennial Branding who has, by practicing his own advice, become a bestselling author, syndicated columnist, and nationally sought-after speaker on digital marketing. His target audience is his own Generation Y peers, but his followers, including 127,000 on Twitter, transcend generations. His hero and inspiration is Tom Peters, whose management book In Search of Excellence was published before Schawbel was born.
Peters himself has said that Schawbel "has taken personal branding to a dimension a million miles beyond where I was." Schawbel credits the technologies that have become available since Peters' heyday. Social networking platforms make it affordable for individuals to leverage the same strategies marketers have used for decades to buildRead More »from Why every entrepreneur should build a personal brand