Stephen Paljieg, Senior Director, Corporate Growth and Innovation for Kimberly-Clark, says he was shocked to learn that there are 6 million entrepreneurial moms in the U.S. The number showed great promise for a concept Paljieg was considering a few years ago to crowdsource new product ideas for Kimberly-Clark’s Huggies brand from its customer base.
Clearly there are a lot of people buying Huggies diapers and wipes who have great ideas. And considering the fact that less than 3 percent of all venture capital dollars go to women-owned startups, Paljieg realized the best way to get input from mompreneurs would be to offer them what they needed most: financial resources to get their ideas off the ground.
Paljieg described the Huggies MomInspired Grant Program at the Crowdopolis Big Apple meeting in New York this week. For women who have business or product ideas “inspired by the joys of motherhood,” the program, which Paljieg says will call for a new round of applicants this May, could beRead More »from How funding mompreneurs is good for Kimberly-Clark