[Part two of a series – The Yahoo Smart and Simple Guide to Starting a Business. Part one is here: Is it time to start up that startup business? and The Yahoo Smart and Simple Guide to Starting a Business: Part 1- Goals, Values and Ideas and Resources for the Yahoo Smart and Simple Guide to Starting a Business: Part 1- Goals, Values and Ideas]
The key to creating a solid foundation for your business is not your idea or even how innovative you are – it is your business concept. This is much more than your idea – it is your idea transformed into practicality – something that will work in the real-world business environment in which you will operate. You can get an introduction to the topic here and also a resource list for further reading here. You can also download a worksheet version of this article with some additional tables and guides for working on your business concept here.
Innovation or increment?
Look at your business idea. Is it an innovation or an increment? Keep that in mind as