Shawn PrezThe holiday season marks the time when companies begin bombarding consumers with expensive commercials and marketing campaigns. Toys “R” Us, for example, spent $88.3 million on marketing for the holiday season in 2012. Small businesses, with more down-to-earth budgets, often get lost among the multi-million dollar campaigns for major retailers and brands.
This year, small businesses should focus on using unique marketing methods to reach a larger audience, instead of trying to compete with big retail advertisements and glitzy marketing campaigns. The following are five cost-effective and creative marketing tactics that will help your small business get recognized this holiday season:
- Social Media Marketing: Seventy-seven percent of adults in the 30-49 age bracket use social media, according to Pew Research Center. Since this age range represents a significant portion of those in a household with purchasing power, make sure you target your audience through social media platforms such as