Blog Posts by Elizabeth Harper

  • Behind the Scenes on Successful Viral Video Advertising Campaigns

    Viral Video

    Social marketing is all about sharing content that your audience shares in turn, expanding your reach and getting your message out to more and more people. But guessing — and second guessing — what the next viral trend will be doesn’t get you any closer to social success.

    So just how do successful brands go about creating and sharing content that goes viral? We spoke with both content marketers and content creators to get their perspectives on the process. Here’s what they advised when it comes to creating and marketing that all-elusive viral content.

    Making Videos that Resonate with Viewers

    “The phrase ‘go viral’ is slightly misleading,” says David Waterhouse, Head of Content for Unruly Media, a firm that tracks online video successes and maintains the Viral Video Chart. “Viral suggests something that is random, untargeted and out of control. They are the exception, not the rule, and that’s why it’s a terrible tactic for brands to focus on. The good news for marketers is that unlike

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