Looking for a good book to get lost in this Memorial Day weekend? The Barefoot Spirit is an entertaining rags-to-riches story of American entrepreneurship. Released this week, the paperback has already climbed to the top of the Amazon bestsellers list.
It’s the first-hand tale of California rule breakers Michael Houlihan and Bonnie Harvey, founders of the country’s top-selling wine brand. The couple conceived Barefoot Cellars in 1986, three years after they met in a Santa Rosa blues bar. They sold the business to E&J Gallo in 2005 for an undisclosed price that they say left them “satisfied.”
Barefoot is famous for having rejected winemaking snobbery. Their colorful, plain-English labels marketed wine more like beer—a fun, not stuffy, beverage—with the slogan “get Barefoot and have a great time!” And by leaving the vintage and appellation, or grape harvest year and region, off their labels, the producer was free to blend a taste that was consistent year to year.
Harvey says, “You shouldn’tRead More »from Rags-to-riches beach reading: the Barefoot Wine story