Audi’s AR users’ manual app can identify 300 car parts

    By Tom | Small Business


    Cars are complicated pieces of machinery and these days come with a dizzying number of controls on the dash, and there’s always one which drivers aren’t sure what it’s for. Auto firm Audi is hoping to solve this problem with its eKurzinfo app, which enables A1 and A3 owners to identify up to 300 different parts of their car, as well as receive augmented reality instructions on how to operate them.

    Users simply load the free iOs app and point their smartphone’s camera at the element they need to identify in order to receive information about its purpose, as well as directions for use. The instructions are overlaid onto the car part using augmented reality. Developed by German company Metaio, the app pulls in all of its data from the cloud, meaning that the information is always up-to-date with Audi’s latest specifications. The video below shows how the app works:

    The app is currently available for Audi A1 and A3 owners only, but the company hopes to expand its use for other models and it’s easy to see how the implementation of AR instruction manuals could benefit consumers of any complex equipment.


    Spotted by: Murtaza Patel

    Subscribe to our mailing list
    * indicates required
    Small Business Services