Question

How does false/misleading advertisement work?

Hi, im working on a project and i was wondering if someone could give me some information on false more particularly misleading advertisement.
What are the benefits of using this type of advertisement for companies(numbers, and statistics of per example the profit increase)
What is happening on a psychological level that would make you more likely to buy a product, how does advertising affect you on a psychological level?
Thank you for taking your time to answer my questions.
Have a nice day.

1 year ago - 1 answers

Best Answer

Chosen by Asker

You can find countless real world exammles cited at the Federal Trade Commission FTC.gov

Kellogg Settles FTC Charges That “clinically shown to improve kids’ attentiveness by nearly 20%” Ads for Frosted Mini-Wheats Were False
ftc.gov/opa/2009/04/kellogg.shtm

Dannon Agrees to Drop Exaggerated Health Claims for Activia Yogurt and DanActive Dairy Drink
FTC Charges that Evidence Supporting Benefits of Probiotics Falls Short
ftc.gov/opa/2010/12/dannon.shtm

FTC GUIDES AGAINST DECEPTIVE PRICING
www.ftc.gov/bcp/guides/decptprc.htm...


The anonymity, distances and lock of regulation has allowed internet marketing to reach new highs in deception.

1 year ago