Earn money from 'Earning' or 'eCPM' in CPM Advertising?

When I use CPM Advertising to post advertisement on my site, will I earn money from the 'Earning' or 'eCPM'?

2 years ago - 1 answers

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You don't necessarily have to use CPM ads to employ eCPM earning estimates, PPC ads would work as well, I believe eCMP is the earnings per 1000 visitors you send to the sales page, some ads may require 100 impressions per resulting click which might mean the eCPM represents the earning for 100,000 ad impressions.

2 years ago