Question

What are the advantages and disadvantages of using Ansoff's matrix and (separately) the Boston matrix?

(A level business)

5 years ago - 2 answers

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The Ansoff Matrix is a simple two x two matrix and is used to assess a strategy for two different product scenarios and two market scenarios

The Boston Consulting Group (BCG) matrix is also a two by two matrix that suggests a strategy based on Business Growth Rate and Market Share.

Both are useful to identify high level strategies. Their main advantage is that they take very complex scenarios and allow for a rapid and easy assessment.

However, their over-simplistic two by two design does not account for the complexities of real-world markets or product decisions.

This means they are a good first step to develop a broad strategy. But this should then be followed by detailed market, product and customer assessments. This is a weakness.

5 years ago

Other Answers

i dunno

by Mr Premier - 5 years ago