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    What are the advantages and disadvantages of using Ansoff's matrix and (separately) the Boston matrix?
    (A level business)
    a few seconds ago 2 Answers

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    The Ansoff Matrix is a simple two x two matrix and is used to assess a strategy for two different product scenarios and two market scenarios The Boston Consulting Group (BCG) matrix is also a two by two matrix that suggests a strategy based on Business Growth Rate and Market Share. Both are useful to identify high level strategies. Their main advantage is that they take very complex scenarios and allow for a rapid and easy assessment. However, their over-simplistic two by two design does not account for the complexities of real-world markets or product decisions. This means they are a good first step to develop a broad strategy. But this should then be followed by detailed market, product and customer assessments. This is a weakness.
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