Question

How does multiculturalism contribute to competitive advantage for an organization?

6 years ago - 1 answers

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Multiculturalism is a huge competitive advantage for firms that truly understand it. Consumers want to business with people who have respect for them which means that business who reach out to minority communities can build a very loyal following. This can be as easy as providing sales help in a second language, or adverts printed in local minority publications.

Also a multicultural team brings a broader range of ideas and innovations to a business, helping them see opportunities which may have otherwise have been overlooked.

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6 years ago