5 Social Media Catastrophes Your Brand Must Remember

Fear these Social Media Shutdowns!

As an Inbound marketing firm, we specialize in social media presence. That said, we do not suggest that every brand engage in every form of social media. When considering whether or not a specific campaign or platform is right for your brand, refer back to these horror stories to make sure you don’t do the same.

Bookmark these faux pas to avoid doing the same. Click on the images below to read the full stories.

1. JP Morgan’s canceled Live Tweets

If you haven’t already heard, someone at @JPMorgan thought it’d be a good idea to hand the twitter account over to Jimmy Lee. Unfortunately, the public weren’t quite as thrilled.

5 Social Media Catastrophes Your Brand Must Remember image Screen shot 2013 11 22 at 3.11.35 PM5 Social Media Catastrophes Your Brand Must Remember

JP Morgan pulled the plug before the live tweets were supposed to start.

2. Mcdonald’s #McDStories 

Another example of a brand offering up a platform for positivity only to be shut down came when McDonald’s promoted the hashtag #McDStories for people to tweet about their positive memories of eating happy meals as children. You can guess where this is going. Instead of the loyalists, McDonald’s got feedback from the haters and man were there a lot of them.

5 Social Media Catastrophes Your Brand Must Remember image Screen shot 2013 11 22 at 3.17.55 PM5 Social Media Catastrophes Your Brand Must Remember

3. The Unaware Aurora Celeb Boutique 

On a much more serious note, the Aurora, CO boutique “Celeb Boutique” made the mistake of commenting on why #Aurora was trending without realizing that it was because of the mass shooting that happened that night. The moral of the story here is to make sure that you do your research.

5 Social Media Catastrophes Your Brand Must Remember image Screen shot 2013 11 22 at 3.24.52 PM5 Social Media Catastrophes Your Brand Must Remember

4. Kitchen Aid’s Presidential Mistake

This is one of what could be a very long list of instances where an employee of a major brand tweets from a company page instaed of their personal account. One of KitchenAid’s social media users tweeted a very negative tweet at the president immediately after the first debate. The tweet was an insult about his deceased grandmother.

So all 24,000 of Kitchen Aid’s twitter followers saw that tweet. Luckily, the company acted quickly and followed up with an apology tweet immediately.

5. American Apparel Makes a Mockery of Hurricane Sandy

This one is pretty confusing. Most social media gaffes occur when a brand makes a semi uninformed decision or someone makes a small mistake that ends up hurting the brand’s public perception.

But when American Apparel created an ad around Hurricane Sandy victims’ supposed boredom during the storm. There are several untouchables in the world of social media. If this storm knocked out power to even a couple houses, then it’s going to come back negatively.

5 Social Media Catastrophes Your Brand Must Remember image Screen shot 2013 11 22 at 3.47.36 PM5 Social Media Catastrophes Your Brand Must Remember

5. Keneth Cole Had No Taste

Much like American Apparel capitalizing on a storm, Kenneth Cole tried its hand at tongue in cheek advertising by tweeting about the uprising in Cairo. The problem was that the tweet was tasteless and blatantly disrespectful to the people of Egypt. If you’re going to use twiter to make light of an event, make that that event is low on the scale of controversial potential.

For us, this would be like a major Egyptian brand tweeting a tonge in cheek ad about their latest fashion line referencing 9/11.

5 Social Media Catastrophes Your Brand Must Remember image Screen Shot 2013 11 24 at 10.04.00 AM5 Social Media Catastrophes Your Brand Must Remember

If you want to learn how your brand can avoid these embarrasing twitter mistakes, and start to build a powerful social media following, you should download our free social media tuneup ebook. It’s a great resource and ill help you make sure that your brand doesn’t end up on blog posts like these, but instead instead ends up on the front page of Forbes.

5 Social Media Catastrophes Your Brand Must Remember image b7ad560e 3695 472e acfe 21d144ae041635 Social Media Catastrophes Your Brand Must Remember

Remember, when you’re posting to your social media accounts, keep it professional and very true to your brand’s voice.

More Social articles from Business 2 Community:

Loading...
See all articles from Business 2 Community

Friend's Activity