4 Ways to Earn a Google Penalty

    By Dave Conklin | Small Business

    4 Ways to Earn a Google Penalty image number four4 Ways to Earn a Google Penalty

    Fast, cheap, and easy SEO

    If you ask the average business owner, they want their SEO the way they want their next grab-and-go meal. They want it fast, cheap, and as easy on them as possible. Usually this translates into them paying a service provider and then sitting back and watching the “magic” happen. Because of this perception of SEO and the desire many small business owners have for SEO that won’t hit them too hard in the wallet there still exists a market for this kind of down and dirty SEO. What is the best SEO company going to say about this? They’ll likely remind the business owner that the Panda and Penguin updates have made web spam not only useless but potentially dangerous to a website’s rankings, but sadly in some cases this will fall on deaf ears.


    4 ways to get penalized

    Interested in earning a penalty from Google?

    Most people aren’t. For almost every small business owner, the success of their website is directly tied to the success of their business. If their website is penalized and their rankings drop, so does their organic web traffic. Less traffic means that there will be fewer prospects landing on the website, and fewer prospects means fewer sales. See where this is going? It’s not a pretty picture, and it is the risk that is run every time a business does one of the following things:

    1. Buy links – Like it or not, outright buying and selling of links is frowned upon. It’s still a possibility as plenty of people who own websites with high PageRank are willing to sell links on their websites, but it’s just not worth the risk if Google should catch on.
    2. Join a link or blog network (or both) – Thanks to Panda and Penguin this is not a viable strategy at all, and yet people are still doing it. With the popularity of its link diasvowal tool, Google is well aware of where a lot of these networks are operating, so it wouldn’t be too much of a stretch of the imagination to suppose that they could catch you if you decided to join one of these networks.
    3. Use automated link building tools – This is a terrible idea thanks to Penguin. The likelihood that the use of automated tools could produce any high quality relevant links is low, and high quality links are the kind that Google wants to see. Automated tools are notorious for producing generic junk that is web spam of the worst kind, and while there might be a good tool out there somewhere for building links, I haven’t heard of one myself.
    4. Use automated scraping / spinning / publishing tools – Like the use of automated tools for link building, using them for creating and publishing content is a bad idea, though in the case of content the thanks for this change in status can be directed towards the Panda update. Duplicate content, thin / junk content, and mass-published content is frowned upon by Google these days, and it doesn’t do your site any favors so why bother with it at all?

    Your takeaway

    While the alternatives to the penalty-earners above might cost more in the beginning, the benefits of making a wise investment in the future of your business well outweigh the flash-in-the-pan benefits of doing business with cheap SEO service providers. You will definitely save money (and potentially make more thanks to sustained traffic from sustainable SEO practices) by avoiding the kinds of things I mentioned and seeking more affordable SEO instead of the cheap stuff.

    Practice safe SEO!

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