4 SEO Mistakes You Need To Avoid
The search landscape is an exciting one. It is ever changing. The Internet crowd is a savvy and fickle user base full of opinion and expectations. In order to succeed, it is not enough to just please the users or to just please the search engines. You must satisfy both! Those who don’t are committing the number 1 mistake:
1. Optimizing only for users or only for search engines.
I have heard of SEO experts that have become so invested in the corporate line that has been fed to them by official Google representatives that they say things like, “just focus on the user, forget completely about search engines.” REALLY?! Google doesn’t want people to game their algorithms. They try very hard to have people believe that all they need to do is create quality content and that Google will then rank them appropriately.
On the other side of the coin, I have seen websites that only have the search engines in mind. It can be painful to visit such websites. They often are UGLY and outdated. They look like they are from the early 2000′s. They have awkward keyword phrases all over the place. They may be performing well in the search domain, but, they are really disappointing their visitors.
Don’t fall into any of these traps. You must keep balance. Focus on pleasing your audience while gently showing Google which keywords and topics you are an authority on.
2. Avoiding the future
Change is scary. Change is unknown. How do we take actions for things that we don’t know will happen? You must keep yourself up-to-date with the latest in the SEO world. Much like you can’t drive a vehicle by looking backwards, you can’t achieve success by clinging to the past and avoiding what lies ahead. You need to keep an eye on the ever changing world of Google. Do you know about author snippets and the other snippets? You should.
3. Focusing on the short-term
There is a line of thinking in the search world that believes in doing anything that shows the quickest return. This may be driven by the way contracts are set up. Professional SEOs want to show quick results and clients want fast results. Sometimes, the quick results are not the best results. Sometimes, the long term results are what matters.
Would you rather rank well for a keyword today but be penalized and lose your ranking in a week? Or, would you rather rank poorly for a keyword this entire month, but, eventually rise to the top of the search results for the keyword and stay there for the future? The answer is clear and easy. You would rather have a solid future. You must remove short-term tactics that are not beneficial in the long run.
4. Building links instead of earning links
When I think of building links as opposed to earning links, I think of loopholes and tricks. When I think of earning links, I think of hard work and quality. Instead of trying to manipulate systems in order to build backlinks think of providing something of value to earn a backlink.
Creating high quality guest posts are a great way. Owners of websites are often in need of content. When you offer a well thought out and engaging article, they are often willing to let you link back to a website at the end of the piece. I have had tremendous SEO success through guest posts.
Performing SEO work is a journey. You must satisfy both the users and the search engines. But, you can’t think that you will arrive at your destination in one hour, or one day, or one week, or even one year. You must be committed to the journey for the long haul. In this journey, you need to think ahead. You need to be a part of the cutting edge. You must stay informed. SEO should be tough. You should work hard to earn quality backlinks.
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