10 Infographics To Get You Excited About B2B Social Media

Sometimes I feel it’s my life’s mission to get B2B businesses excited about social media marketing. Thankfully, I’m not alone in this. There are hundreds of infographics on this topic and we all know how much we love infographics here at SiliconCloud, ie how much I love them.

Easy on the eyes but heavy on the education, infographics are fantastic ways to visually communicate facts and figures in a way that’s enjoyable to readers.

So in a combination of my two loves – here are 10 infographics to get you as excited as I am about B2B social media.

1. How Do B2B Companies Use Social Media?

Social media holds great potential for businesses, but what is that potential exactly? Well as this infographic from eloqua looks at how B2B marketers are using social media and what they’re using it for. I also love the NASA-esque background.

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2. B2B Social Media is on the Rise

86% of B2B firms are using social media compared to 82% of B2Cs – but are they as active in their usage? For these facts and more about the slowly-but-surely uptake of B2B social media, check out this infographic from Mashable.

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3. How Small Businesses are Using Social Media

And why they might be getting wrong! Social Media marketing is experience a bit of bandwagon streak at the minute, so learn from the mistakes of others with this infographic from Intuit.

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4. How Social is B2B?

InsideView take a look at just how social the B2B community is when it comes to their social media. IBM saw a 400% increase in sales when they piloted social selling. Take a look at just how closely linked sales and social media can be.

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5. 5 Companies That Are Rocking Social Media

Learning by example is possible the best way to build up your knowledge of social media. Learn from the best when it comes to business social media with examples from Dell, Morton’s Steakhouse, Unisys, KLM and abc.

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6. Why B2B Businesses Should Leverage the Potential of Social Media in 2013

In case you needed any more convincing, Real Business Rescue making a very compelling case for leveraging your social media to connect with customers, build trust and generate authority. They make such a good case I think I’ll leave them to it.

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7. A History of Business Social Media

Business Social Media is not a new concept, far from it. To prove this, this infographic charts the journey of social media from the very beginning of the Internet. If anything it’s a great piece for a bit of nostalgia for simpler online times.

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8. Social Media Cheat Sheet

This is one to print out and pin to your notice board (or more to the point pin it on Pinterest) because everyone loves a good cheat sheet. Here we have the top 9 social networks for businesses with top tips and pitfalls associated with each one.

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9. The Rise of the Visual Social Network

This fellow is a man after my own heart, a visual representation of how important visual content is to social media. At last I know I’m not alone in this theory. Not only does it make a compelling case for using images to help with branding, but it also has tips on how to do it.

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10. Social Media Marketing Industry

Go-Globe.com know that’s not enough to be squirrelling away in your own social media bubble, you have to know what’s going on around you. Maybe someone else is facing the same issues you are, how are your competition approaching their strategies? This infographic gives you such an insight.

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Now after that visual workout, have you come around to B2B social media marketing, or has it restored your faith in it as a marketing platform?

If you have ever been in any doubt about how to conduct your social media marketing, why not look to our Definitive guide to B2B Social Media for some direction.

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