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  • How to Add Facebook Tracking Pixels to Your WordPress Website in Under 5 Minutes
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    How to Add Facebook Tracking Pixels to Your WordPress Website in Under 5 Minutes

    Hope your coffee is hot, this should take you about 3 minutes and 25 seconds to read (According to Forbes, the average adult reads 300 words per... More »

    The Power of Creating an Emotional Connection with Buyers
     

    The Power of Creating an Emotional Connection with Buyers

    For business, this is turning out to be the “year of the human.” Andy Goldberg, global creative director at GE, said in an interview with Advertising... More »

    The Most Powerful Trends That Influence Consumers
     

    The Most Powerful Trends That Influence Consumers

    There’s no stopping the digital drive that our world is experiencing. New technologies are being developed every second, each affecting consumers in... More »

    A Service-Based Business’s Guide to Email Marketing
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    A Service-Based Business’s Guide to Email Marketing

    Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole... More »

    Training is More Than a One-Hit Wonder
     

    Training is More Than a One-Hit Wonder

    Humans are a hard-headed bunch. We learn through repetition. We learn through repetition. We learn through repetition. It’s no wonder, then, why... More »

    Psychological Momentum Doesn't Just Help Sports Team, It Works for Entrepreneurs, Too
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    Psychological Momentum Doesn't Just Help Sports Team, It Works for Entrepreneurs, Too

    There are two things in this world I’m insanely passionate about: growing my company and ASU Sun Devil football.  While they may not seem to have a... More »

    Leadership Training Backed by Former U.S. Presidents? It's Happening.
     

    Leadership Training Backed by Former U.S. Presidents? It's Happening.

    As entrepreneurs and business professionals, there’s a good chance that you’ve taken a leadership course here or there. But there’s... More »

     

    Why You Have to Be Transparent in Your Business

    Being transparent in your business is very important in the age of digital marketing and social media. You can Google just about anyone or anything.... More »

    5 Lessons in Content Marketing from Netflix
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    5 Lessons in Content Marketing from Netflix

    Do you remember your first experience with Netflix? The ebb and flow of red paper wrapped DVDs and the novelty of saving a queue and getting new... More »

    7 Tips to Minimize Disputes and Chargebacks, Plus Win Back Frustrated Shoppers with Excellent Customer Service
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    7 Tips to Minimize Disputes and Chargebacks, Plus Win Back Frustrated Shoppers with Excellent Customer Service

    The majority of sale transactions happen smoothly, working much like this: the sale is authorized by the customer’s credit or debit card issuer, you... More »

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