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  • You Built It, Now What? What to Do After Launching Your Website
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    You Built It, Now What? What to Do After Launching Your Website

    So you led the horse to water, but how do you make them drink? As a B2B start-up owner myself, I know you’ve got a lot on your plate besides running... More »

    Can’t Keep Up With The Future Of Work? 4 Reasons Why Your CIO and CHRO Should Form An Alliance
     

    Can’t Keep Up With The Future Of Work? 4 Reasons Why Your CIO and CHRO Should Form An Alliance

    Like technology, the role of the CIO is constantly changing. When I first started my marketing career 15 years ago, I met IT directors who were... More »

    The 5 Components Of Catchy Blog Titles
     

    The 5 Components Of Catchy Blog Titles

    Think about what draws you into reading a blog posts.  It is almost always the title, because that is what you see first. However, blog titles are... More »

    The Emotional Factors That Drive the Buying Behavior of Affluent Customers
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    The Emotional Factors That Drive the Buying Behavior of Affluent Customers

    In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your business, practice, or... More »

    Big Data, House of Cards & The Future of Content
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    Big Data, House of Cards & The Future of Content

    So, you’re a Netflix user and a House of Cards fan? Then some experts would say, “Of course. You never had a chance to not like the show.” House of... More »

    The Dos And Don’ts Of LinkedIn Networking
     

    The Dos And Don’ts Of LinkedIn Networking

    With social recruiting on the rise, job seekers are increasingly aware of the role their online profiles play in their professional lives. An... More »

    How to Remain Customer First in the Digital Age
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    How to Remain Customer First in the Digital Age

    We’re playing in a direct-to-consumer world.For one, ecommerce, wherein consumer goods are packaged, bundled, custom-made, and sold online has... More »

     

    Slow Down, You Move Too Fast

    No, I’m not channeling Simon And Garfunkel’s Feeling Groovy. I’m talking about your first 30 days as a new sales manager. It’s human nature,... More »

    5 Suggestions When Reducing Costs Is Your Only Option
     

    5 Suggestions When Reducing Costs Is Your Only Option

    A wise CFO once explained that when you cut costs to generate more profit, the upside is limited. When you increase profit by growing sales, there is... More »

    Vince Vaughn and the stock photo you will soon see everywhere
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    Vince Vaughn and the stock photo you will soon see everywhere

    Looks just like a standard stock photo, doesn’t it? The slightly concerned applause in the conference room at the end of an important... More »

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