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  • Defining Your Brand’s Values
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    Defining Your Brand’s Values

    Every brand needs core values. The good news is, your brand already has values. Each member of your team is bringing their values to the work that... More »

    5 Best Practices For Cross-Device And Mobile Retargeting
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    5 Best Practices For Cross-Device And Mobile Retargeting

    In the first two ‘Going Mobile’ posts we explored how cross-device matching works and how ads are targeted and delivered to those users. In this long... More »

    10 Simple Steps for Starting a Business Today
     

    10 Simple Steps for Starting a Business Today

    There’s a saying that you have to “fake it till you make it,” in life and in business. However, you also hear about wantrepreneurs. So what’s the... More »

    5 Ways to Tell If You're Doing Social Media Right
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    5 Ways to Tell If You're Doing Social Media Right

    Some entrepreneurs are complete naturals when it comes to expressing themselves through social media, but some people need a little help to put... More »

    What Type Of Exhibit Displays and Tactics Sell Most at Trade Shows
     

    What Type Of Exhibit Displays and Tactics Sell Most at Trade Shows

    Considering a trade show exhibit venture or campaign but not sure how to make it pay off? How should my booth be set-up? Who am I targeting? When... More »

    4 Misconceptions about Small Business Financing
     

    4 Misconceptions about Small Business Financing

    How much do you really know about small business financing? Businesses that have been around for years as well as start-ups have several... More »

    How To Handle Tricky Questions From Journalists
     

    How To Handle Tricky Questions From Journalists

    Ever been stung by a journalist or fear that you could find yourself in the media spotlight and mess it up? Worried how to handle those tricky... More »

    3 Vital Things to Consider Before Starting a Business
     

    3 Vital Things to Consider Before Starting a Business

    We wrote a column where we outlined the three most important personal attributes of an entrepreneur. They are adaptability, persistence and work... More »

    Don’t Call it a Startup
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    Don’t Call it a Startup

    When you hear the word startup, what is it that springs to mind? Wikipedia defines a startup as a business in search of a repeatable and scalable... More »

    The strange attraction of primes in headlines: A Business Rockstars Minute
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    The strange attraction of primes in headlines: A Business Rockstars Minute

    The key to success in content marketing begins with success at getting people to read your content. And that begins with the headline. All content... More »

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