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  • The 4 Secrets to Achieving Customer Loyalty
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    The 4 Secrets to Achieving Customer Loyalty

    Building strong relationships with our customers encourages them to come back to us. From a financial perspective, we know that keeping customers is... More »

    Converting Your Freelance Hobby Into a Viable Business
     

    Converting Your Freelance Hobby Into a Viable Business

    One billion dollars — that’s how much had been paid to freelancers via the oDesk platform in 2013. And the company forecast that its online... More »

    The Promise and Peril of Digital Technology
     

    The Promise and Peril of Digital Technology

    Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies. I... More »

    Convert Social Media Leads into Sales for Your Personal Brand
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    Convert Social Media Leads into Sales for Your Personal Brand

    In the era of online networking it is important to make meaningful connections to make your personal brand stand out. In order to attract new leads... More »

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    Good UX – Design Primer for Marketers and Content Developers

    In digital marketing, one of the most important topics that comes up is user experience. We use the term to define the validity of various solutions... More »

    5 Social Media Benefits For Accounting And Financial Services Firms
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    5 Social Media Benefits For Accounting And Financial Services Firms

    Social media has the remarkable ability to make the world feel instantly smaller. With just a few clicks, you can connect with colleagues and catch... More »

    Here's a New Way to Deal With Online Angry Customers
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    Here's a New Way to Deal With Online Angry Customers

    We are living in a world of ever-increasing speed where businesses can’t help but become a little more transactional. With so many different ways for... More »

    6 Reasons Your PR Is Failing
     

    6 Reasons Your PR Is Failing

    PR has changed a lot in the last decade. It used to be pretty straightforward — and involve news releases, media and events. But then along... More »

    Remembering Mr. Spock: 10 of Leonard Nimoy's Most Memorable Quotes
     

    Remembering Mr. Spock: 10 of Leonard Nimoy's Most Memorable Quotes

    Leonard Nimoy, best known for his role as Mr. Spock on the iconic classic sci-fi series Star Trek, truly did “live long and prosper.” The prolific,... More »

    Your Email Open Rate Is High? That’s Nice
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    Your Email Open Rate Is High? That’s Nice

    Email is a core part of marketing because it works. The volume of marketing email I receive (therefore, unsubscribe to) has increased a lot over the... More »

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