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  • Differentiate or Die! The Digital Marketing Curse.
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    Differentiate or Die! The Digital Marketing Curse.

    While I usually preach differentiation to large businesses, I also work with a lot of small businesses in my workshops and online courses. Seems... More »

    7 Tips for Crushing It on Demo Day
     

    7 Tips for Crushing It on Demo Day

    Demo day is the culmination of accelerator programs, including Techstars. Companies, investors, mentors and the community come together to review the... More »

    What I Learned Being a Social Media Coach
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    What I Learned Being a Social Media Coach

    When I was first approached by Brackets for Good, an organization that puts nonprofits into a bracket style tournament to help raise money for their... More »

    6 Creative Best Practices for Mobile Page Post Ads
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    6 Creative Best Practices for Mobile Page Post Ads

    Did you know that nearly 87% of Facebook’s monthly active users visited from mobile devices last quarter? That’s 1.25 billion people. Unsurprisingly,... More »

    Simplicity and Empathy: The Two Magic Words of High Quality Content Marketing
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    Simplicity and Empathy: The Two Magic Words of High Quality Content Marketing

    We live in a very noisy digital marketing world, to say the least. If, for example, U2, one of the biggest rock bands in history, had to resort to... More »

    The Framework That Transformed the U.S. Wine Industry
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    The Framework That Transformed the U.S. Wine Industry

    For the last ten years, Blue Ocean Strategy has challenged business leaders to explore uncontested marketplaces – or what we call “blue... More »

    5 Reasons Social Media Is Not Working for You
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    5 Reasons Social Media Is Not Working for You

    Everybody is on social media now. OK, that is a slight exaggeration. Only 2 billion of the planet’s 7.2 billion people have active social media... More »

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    The Distrust of “Big Food” and Lessons for Improving Your Brand’s Image

    It’s no secret that there’s a growing distrust of “big food” among consumers. Large food companies with legacy-brand status are finding themselves at... More »

    Patent, Copyright or Trademark? A Business Rockstars Minute
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    Patent, Copyright or Trademark? A Business Rockstars Minute

    In this Business Rockstars Minute with Ken Rutkowski, he talks about some of the basic legal issues around the intellectual property that may exist... More »

    Cool Content Ideas for Summer Fun and Increased Engagement
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    Cool Content Ideas for Summer Fun and Increased Engagement

    Should Summer Content Be Different Than Regular Content for My Business? Yes, ideally summer content is different than content in say winter, spring... More »

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