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  • Trade Show Guide: 5 Things Every Entrepreneur Should Know
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    Trade Show Guide: 5 Things Every Entrepreneur Should Know

    Trade shows are a fantastic platform for entrepreneurs to help grow their business and improve personal branding. Businesses with an exhibit at a... More »

    Why Social Media Stands In The Soup Line This Campaign Season?
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    Why Social Media Stands In The Soup Line This Campaign Season?

    Why are the 2016 political candidates basically ignoring social media as they craft their advertising campaigns? Are candidates entrusting their... More »

    What Does An Emotional Connection With Your Customers Look Like?
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    What Does An Emotional Connection With Your Customers Look Like?

    The web today allows brands to make more personal and emotional connections with their customer base. Such connections will look different depending... More »

    Ambition is not a dirty word: A Business Rockstars Minute
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    Ambition is not a dirty word: A Business Rockstars Minute

    To many people ambition is a dirty word. In this Business Rockstars Minute, Ken Rutkowski argues that that isn’t true. Instead we should look... More »

    How To Fix The 5 Most Common Sales Team Defects
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    How To Fix The 5 Most Common Sales Team Defects

    I wrote about this a few years ago in a series of blogs but I wanted to do an update that sums up the common causes of problems with sales teams —... More »

    Price over quality: A Business Rockstars Minute
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    Price over quality: A Business Rockstars Minute

    One of your tasks as a business owner is to keep an eye on revenue and your margins. But what do you do when your gross revenue is looking good but... More »

    B2B Sales & NFL Training Camps
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    B2B Sales & NFL Training Camps

    I know – you are wondering what in the world B2B Sales has got to do with a NFL training camp. Well – quite a bit actually. First of all, I should... More »

    The Most Successful Job Interview Tactic
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    The Most Successful Job Interview Tactic

    Having coached the full range of job seekers, from entry-level candidates to C-suite executives, I learned the one job interview tactic that makes... More »

    Finally…B2B Marketing Beats B2C
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    Finally…B2B Marketing Beats B2C

    For decades B2C marketing ran circles around its B2B neighbors. When it came to attribution, ROI tracking and campaign optimization, B2C teams had it... More »

    The best LinkedIn profile pic? A Business Rockstars Minute
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    The best LinkedIn profile pic? A Business Rockstars Minute

    The picture above illustrates several of the ways you can mess up that all important picture for your social media profile. It turns out that profile... More »

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