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  • 15 Effective Checkout Optimization Tips For Better Conversions
     

    15 Effective Checkout Optimization Tips For Better Conversions

    Shopping cart abandonment? Are you concerned why people are not completing their purchases? Well, we might have a thing or two to tell you that might... More »

    Can Your Prospects “Hear” Your Content Over All the Commotion in Their Lives?
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    Can Your Prospects “Hear” Your Content Over All the Commotion in Their Lives?

    I am came across a great story about Cecil B. DeMille, one of the great movie makers of the early years in Hollywood. And this story reveals a... More »

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    Why Digital Marketing Matters

    Inbound Marketing. Content Marketing. Marketing Automation. There’s a lot of buzz these days about the glory of digital marketing solutions for small... More »

    Why SSL Puts Your Organization At Risk
     

    Why SSL Puts Your Organization At Risk

    Nothing breeds acrimony like success. Such is the case with Secure Sockets Layer (SSL). Originally developed by Netscape (remember Netscape?) for... More »

    2016 Mazda MX-5 Miata – Quick Test
     

    2016 Mazda MX-5 Miata – Quick Test

    This little Mazda roadster has become something of an icon over the 26 years since it’s launch. Known as the MX-5 Miata Stateside and MX-5 in the... More »

    7 Ways Form Accessibility Can Boost Conversions
     

    7 Ways Form Accessibility Can Boost Conversions

    Inaccessible sites lose sales. Let’s look at the numbers: The UK music industry loses 2.5 million ticket sales per year due to inaccessible booking... More »

    Top Tools for A/B Testing
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    Top Tools for A/B Testing

    One of the straightest paths to optimization is A/B testing. But it’s a big job: From call to action text to button shape, there are virtually... More »

    From YouTube To Twitter: Little Known Ways To Get Found On Google
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    From YouTube To Twitter: Little Known Ways To Get Found On Google

    You may already be optimizing your website content, blog posts, and even your social media properties for your top keywords to get your business... More »

    Yes, Content Matters, Align Only The Right Content For Savvy Buyers
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    Yes, Content Matters, Align Only The Right Content For Savvy Buyers

    As a consumer in today’s fluctuating buyer landscape, you’re presented with more information than ever before. You know what you want, and you don’t... More »

    The Lazy “Sales” Days of Summer
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    The Lazy “Sales” Days of Summer

    In mid-summer, many people – myself included – are taking time away from the office for family vacations or long weekend getaways. This downtime is... More »

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