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    Allocating Time and Resources in Social Media Marketing

    “The more platforms you post on, the better.” This statement is generally true when it comes to social media marketing. At the very least, you’ll... More »

    Building an Exceptional Customer Experience
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    Building an Exceptional Customer Experience

    Over the past few months I’ve written about ways for businesses to improve their marketing programs in an effort to secure new customers, strengthen... More »

    6 Game-Changing Resources for Optimizing Your Entire Social Strategy
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    6 Game-Changing Resources for Optimizing Your Entire Social Strategy

    Social media is a fresh avenue for advertising and marketing professionals. Unlike traditional advertising and more established forms of online... More »

    Location, Location, Location! How to Put User Geography Into Play for Your Mobile App
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    Location, Location, Location! How to Put User Geography Into Play for Your Mobile App

    Mobile customers are on-the-go. With 74% of smartphone owners claiming to use their devices to get information or directions specific to their... More »

    Why the Y: Understanding the Most Researched Yet Least Understood Generation in Marketing and Communication
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    Why the Y: Understanding the Most Researched Yet Least Understood Generation in Marketing and Communication

    The way to start marketing to us is to stop  Think you know Millennials? Think again. Everyone thinks they have  their fingers on the pulse of who... More »

    B2B Buyer Validation
     

    B2B Buyer Validation

    Whether you are a startup or an existing business, having broad market-based acceptability for your product(s) or service is vital for long term... More »

    Taking the risk out of your insurance decisions
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    Taking the risk out of your insurance decisions

    You’re considering starting a small business. You’ve leased a location, developed your product and hired your staff, selected suppliers and... More »

    Choosing the Right Strategy for Building a Merchandising Team
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    Choosing the Right Strategy for Building a Merchandising Team

    If you are a reader of this blog then you know we spend a lot of time talking about how to make your field teams more efficient and effective, and... More »

    Where Will You Find Your Next Great Idea?
     

    Where Will You Find Your Next Great Idea?

    While I love seeing my own ideas take off, I’m even more excited by the prospect of helping develop a universal formula for success. I see the value... More »

    Goodbye, Google+: Social Network Broken Into Streams and Photos Products
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    Goodbye, Google+: Social Network Broken Into Streams and Photos Products

    The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on... More »

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