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Trends in Spa Getaways
The farm-to-table movement has become farm to facial for some in the spa industry, with more locations offering fresh herbs and flowers from their own gardens for treatments. And guys are being treated to pampering tweaked just for them as the number of men turning up at spas increases, according to a new survey by PricewaterhouseCoopers for the International Spa Association.
Overall, the industry has made gains in revenue, visits and locations, according to the survey, released at the spa group's trade show.