We make ecommerce easier than ever.

Need help ordering? 1-866-781-9246 (Mon-Fri, 7:00 AM to 5:00 PM PT)
Starter

Ideal for new businesses

$33.95/mo.
$50.00 set up fee
Domain included
Less than $12K in monthly sales
Create a custom online store with our easy-to-use tools
Store templates for easy store design
$100 credit for search marketing on Yahoo Bing Network
Credit card and PayPal processing
Standard

Ideal for growing businesses

$25.95/mo.   
$50.00 set up fee
Domain included
$12K to $80K in monthly sales
Create a custom online store with our easy-to-use tools
Store templates for easy store design
$100 credit for search marketing on Yahoo Bing Network
Credit card and PayPal processing with APIs to allow for back-office integration with existing systems
Upsell and cross-sell capabilities
Professional

Ideal for established businesses

$254.95/mo.
$50.00 set up fee
Domain included
More than $80K in monthly sales
Create a custom online store with our easy-to-use tools
Store templates for easy store design
$100 credit for search marketing on Yahoo Bing Network
Credit card and PayPal processing with APIs to allow for back-office integration with existing systems
Upsell and cross-sell capabilities
Lowest transaction fees

Ecommerce features

Store design
Build a professional-looking store with flexible design options.
  • Yahoo design tools: Take advantage of our convenient wizard and range of design templates -- or customize your store with our editor.
  • Third-party software: Use programs such as Adobe Dreamweaver, Adobe GoLive, or any HTML editing tool to build your online store.
  • Developer network: Find an expert in our network who will work with you to create a custom online store that includes all the ecommerce features and functionality your business needs. Learn more »
  • Search engine optimization: Create search-engine-friendly pages using our wizards, and optimize your page content to improve placement in search engine results.
Product Catalog
Organize your products with easy-to-use management tools.
  • Add unlimited products to your ecommerce store using our simple wizard, or upload information from a spreadsheet or database.
  • Create a detailed catalog of the products you sell online, with product descriptions, SKU numbers, sizes, colors, prices, and any other custom fields you'd like to add.
  • Track product-inventory levels and set alerts to notify you when quantities are low.
  • Promote products effectively using coupons, promotions and by configuring store search.
  • Integrate in real-time with existing order and inventory-management systems like OrderMotion and StoneEdge to keep data across sales channels in sync. Available with Standard and Professional plans only.
  • Catalog pages served from the same CDN infrastructure used by Yahoo media properties.
Shopping cart
Customize your checkout experience to help improve sales.
  • Choose a single- or multipage checkout, along with custom colors, fields, and buttons.
  • Select your preferences, and your shopping cart and checkout pages will be created automatically − no coding required.
  • Let customers see checkout totals before they pay. The shopping cart can automatically calculate shipping, tax, and discounts.
  • Offer customers the ability to purchase gift wrapping or include a personal message with their order.
  • Sell downloadable products like software, music, or gift certificates.
  • Add tracking codes to the checkout process to keep track of important purchase data.
  • Enable registered or guest checkout options.
  • Provide streamlined checkout for registered users by letting them securely save their shipping and billing information, including their credit/debit card, to their account. Learn more »
  • Allow registered users to check the status of open orders, see their order history, and view shipment and tracking information online.
  • Letting shoppers save their credit card information makes completing store purchases fast and easy. Yahoo Merchant Solutions was the first hosted ecommerce provider to offer a saved credit card feature, which is designed to save time, help reduce shopping cart abandonment, and drive repeat customers.
Payment processing
Rest easy − and reassure customers − with secure and reliable payment options.
  • Out of the box integration with PayPal and PayPal BillMeLater, and support for accepting credit card payments through a range of merchant accounts (such as Bank of America Merchant Services, or any other merchant account compatible with the FDMS Nashville payment gateway platform).
  • Use FDMS payment gateway services at no additional charge. Please note that you must have a merchant account to use gateway services.
  • Protect your business and your customers with multiple security layers. Learn more »
Shipping
Quickly set up shipping methods and rates.
  • Use any carrier you'd like, including FedEx, USPS, and UPS. Third party software required for FedEx and USPS integration.
  • Encourage repeat business by providing free shipping.
  • Set your own shipping rates by product weight, destination, order value, and more.
  • Certified UPS integration to display actual or modified shipping rates, validate addresses, and insert package-tracking links into customer emails. Learn more »
  • Print UPS shipping labels and packing slips.
Data driven recommendations
Data driven recommendations to help increase sales.
  • Get data driven recommendations from Live Web Insights to help optimize your online marketing and increase sales.
  • Choose from apps from Yahoo Commerce Central that provide insights, streamline processes, attract new customers, and increase conversions.
  • Find apps that meet your specific needs and work for your budget.
Enhance your store with apps from Yahoo Commerce Central
Running your online business just got easier. Choose from apps to help optimize your online marketing and increase sales.
Sign up
Success stories
Ambient Weather
Business doubled after the company launched its ecommerce site with Yahoo Merchant Solutions; growth has been so substantial it plans to launch addtional sites to better showcase certain product categories. Read more »
Hockey Monkey
One key component to Hockey Monkey's astronomical success was the implementation of Yahoo Merchant Solutions' Cross-Sell tool which boosted annual sales by $300,000. Read more »
Scents & Sprays
Scents & Sprays has been selling luxury candles since 2002. And from the start, owner Kevin Richards has had a business partner: Yahoo Merchant Solutions. Today, the company sells 1500 products and has five employees that run the e-commerce site and a brick-and-mortar store. Read more »
Build and grow your Yahoo ecommerce business with the help of professional developers
Whether you're seeking help setting up your new Yahoo Merchant Solutions store, or you already have one and want to make improvements, these developers offer a range of services to help build your ecommerce presence and drive additional traffic to your site.
Find a developer
How we help established merchants grow
Do you currently have annual online sales of at least $100,000? Or offline annual sales of at least $5 million?
Request a consultation

Yahoo Small Business Advisor

Get the news, advice, and tools to help you start, build, and grow your business.

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    Join our Live Twitter Chat with Tamara Monosoff

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  • A Week to Prepare Your Tax Return? Typical

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    Older Entrepreneurs: The startup mentality is not bound by age

    Influenced by the spectacular success of companies like Facebook, there has been a recent trend to imply that youth is the secret to success for startups, especially in the tech sector.  View More

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    Everyone has distractions: Projects need to be completed Emails need to be answered Phone calls need to be returned When you allow distractions to take over your day it’s kind of obvious that your productivity drops. The challenge is to manage the distractions that come at you from every direction. The points mentioned above are [...]  View More

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    Could Your Business Be More Profitable with Women at the Helm?

    Companies that have women in decision-making positions and on their boards have been shown to have better financial performance, according to Christine Lagarde, the first female chief of the International Monetary Fund. In an interview with NPR's Renee Montagne this morning Lagarde, who is known to have said that the financial downturn might have turned [...]  View More

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Take advantage of a wide range of helpful UPS services.
Increase sales with a better checkout experience