“There’s one simple reason our revenue jumped,” says Tom Barr, Ecommerce Director of Hockey Monkey, “customers discovered something extra that they needed, or wanted, as they were checking out. It's that simple.” And he's absolutely right. Cross-selling is simple. And smart.
“Let’s say someone's shopping for a stick on Hockey Monkey, you better believe that they’ll be reminded a few times to also get some tape and a few pucks,” says Barr. Cross-Sell also serves up alternative products to what's already in the customer's cart. Sometimes this feature up-sells a product. Other times it creates additional purchases. Regardless, it’s all about quality customer service. And that’s why customers come back again and again.
From the moment Hockey Monkey decided to go online, the company searched for an ecommerce platform that would be extremely stable, scalable, and would allow them to do significant amounts of customization.
“Choosing to launch your business with Yahoo Merchant Solutions is the way to go,” says Barr. “You don't have to deal with setting up your own infrastructure, learning aboutâand implementingâan ecommerce platform and dedicated servers, or worry whether or not your shopping cart and payment method is 100% reliable and secure.”
“We’d have a hard time moving off the Yahoo platform,” Barr professes, “so many things are taken care of for you that it makes doing business online really, really simple.” Barr says Yahoo Merchant Solutions is a great product for businesses to start with—and grow with. “I don’t see any real limit to how you can expand the Yahoo store.”
It seems like Hockey Monkey has developed a solid game plan that leads to success time and time again. And no matter what play they choose to execute, Yahoo Merchant Solutions will always be there, cheering them on.
Product Used: Yahoo Merchant Solutions
Highlighted Feature: Cross-Sell
Results: Implemented cross-selling for hockey gear and generated an annualized increase in revenues close to $300,000.