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  • The Framework That Transformed the U.S. Wine Industry
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    The Framework That Transformed the U.S. Wine Industry

    For the last ten years, Blue Ocean Strategy has challenged business leaders to explore uncontested marketplaces – or what we call “blue... More »

    5 Reasons Social Media Is Not Working for You
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    5 Reasons Social Media Is Not Working for You

    Everybody is on social media now. OK, that is a slight exaggeration. Only 2 billion of the planet’s 7.2 billion people have active social media... More »

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    The Distrust of “Big Food” and Lessons for Improving Your Brand’s Image

    It’s no secret that there’s a growing distrust of “big food” among consumers. Large food companies with legacy-brand status are finding themselves at... More »

    Patent, Copyright or Trademark? A Business Rockstars Minute
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    Patent, Copyright or Trademark? A Business Rockstars Minute

    In this Business Rockstars Minute with Ken Rutkowski, he talks about some of the basic legal issues around the intellectual property that may exist... More »

    Cool Content Ideas for Summer Fun and Increased Engagement
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    Cool Content Ideas for Summer Fun and Increased Engagement

    Should Summer Content Be Different Than Regular Content for My Business? Yes, ideally summer content is different than content in say winter, spring... More »

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    Context, The Ultimate Sales Differentiator

    Everyone is enthralled with content these day–Thankfully! Content’s not new, just most of the content generated sucks. We have data sheet after data... More »

    The 3 Best Apps for Discovering Content You'll Love
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    The 3 Best Apps for Discovering Content You'll Love

    As a small business owner I am constantly reading news sites and staying informed about the latest start-ups and business trends. All business owners... More »

    IRS Data Breach Exposes 100,000 Taxpayers
     

    IRS Data Breach Exposes 100,000 Taxpayers

    What happened? On Tuesday, the Internal Revenue Service disclosed that more than 100,000 individuals had their historical tax returns exposed from... More »

    Taking Stock of Your Content Marketing Approach
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    Taking Stock of Your Content Marketing Approach

    Most people in business seem to understand that content marketing is one of those things that is necessary for people if they wish to succeed and to... More »

    From Meerkat to Riff: 5 New Ways to Market Your Brand
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    From Meerkat to Riff: 5 New Ways to Market Your Brand

    This column should carry a warning label, similar to the chemicals under my kitchen sink. Why? Because although I’m about to introduce you to some... More »

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