Working off the Cuff in Online Marketing Web Site Design

If you hear some people who are a bit dourer in attitude speak these days, they often comment how there are no surprises left in the world. Technology and fast-paced living have taken away any sort of surprise in our lives, and we can get what we want way too quickly. Want a new song from a band? Just download it. Heard about a special part for your car-restoration project? Just get UPS to deliver it overnight. It’s fair to say that we are good at getting what we want these days, and as great as that can be, it nullifies a lot of interesting risks, chances and surprise factors in our lives.

However, if you think surprises or new developments are dead, think again. With our new lifestyles and tools at hand, we create new kinds of surprises that can make our lives just as efficient, interesting and philosophical as they’ve ever been. If you give the modern age a chance, it will surprise you in a number of ways.

With web site design in online business, the prospects for new surprises are not only welcome but encouraged. Since web sites are the outgrowth of a lot of new technology and development, a lot of people are waiting to see what comes along next. Of course, as an online business professional, you have to have a web site that is properly functional for all of your business needs first and foremost. But within that context of business-propriety purposes, you can incorporate new web site design ideas that impress your clients, attract new partnerships and knock out your competitors.

You can start right away with your landing page. Now, most online businesses don’t have to be too flashy and should be designed only as a gateway to bring clients in, but a good online business landing page can serve as a way to surprise a client or Internet surfer with some discreetly flashy items, such as an introductory video that you can upload as fast as you record it or a pop-up of a cool product launch. These kinds of items can really blow the minds of your Internet audience and assist in some fundamental marketing processes without doing too much hard work. Of course, you should have landing-page optimization all of the time, with whatever attractive item on your landing page optimized for search engine optimization (SEO), but again, working in these confines allows you to work off the cuff and introduce a surprising new idea to prospective clients right as you get the inspiration to create it.

Here, it’s worth noting for you to check the mark-up of your web site. You may have clients on a newsfeed from your web site or regular spectators who check out your web site like rock fans trying to get up-to-the-minute concert information. If this is the case, you want to have a mark-up that can put content online quickly. One web site design idea is to get the best mark-up that can allow you to update your homepage—or other pages—right on the fly. Now, there are only a few mark-ups that allow for this, especially XML or XSL. Older mark-ups like HTML take longer to update pages with. If you want to really surprise your clients with new information, make sure you have the mark-up that can accommodate this.

Working off the cuff to generate a really attractive surprise for your clients can be tough, especially with all the slick Internet designers out there these days, but if you run into a creative brick wall to surprise your clients, then you should go to those who can do it for you. Web site design services today are hip to whatever hot, new and surprising gimmicks are out there to improve your online business potential. For the right price, they can also do web site maintenance for you to make sure that your web site looks current and can really pack a wallop with online clients. Working for a good surprise might require some help on your part, but it’s out there. Outside help in online business can provide you with surprises that you can pass on to help you generate more success.

To get more help on all your SEO, web site design and Web traffic needs, e-mail Numero Uno Web Solutions Inc. at info@numerounoweb.com.

This article Working off the Cuff in Online Marketing Web Site Design was originally published at Numero Uno Web Solutions and has been republished with permission.

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