Wireframe To Website: Part One

Welcome to the new Marketing Press post series Wireframe to Website. This series discusses everything that goes into making a WordPress site. We hope this provides valuable insight to other developers, marketers and clients about our process and what it takes to create a successful site. Feel free to ask questions along the way, so we can make this series the best it can be. Concept to complete, wireframe to website — launch!

Wireframe To Website: Part One image AMERICAN AUTO WordPressWireframe To Website: Part One

The Site

American Auto Distributing is a company that specializes in locating and selling rebuilt, remanufactured and used engines and transmissions for American cars circa 2000 and newer.

The Founder of American Auto was unhappy with the limitations and unreliability of his existing web.com website. The site was difficult to update, and the hosting was spotty at best. AAD made a significant investment in driving paid traffic to the site, so when the site goes down it’s a waste of money.

Marketing Press established the goal of developing a site that converted well, was reliable, and looked great.


The mission was clear: create a site where paid traffic will convert. To us developing a great looking site that is reliable are a given, so conversion was our main goal.

Marketing Press concentrated on making sure the audience had numerous ways to convert. Our conversion points for this project were either a ‘Request A Quote’ form filled out or phone calls.

For this project, we tried something different from a wireframing standpoint. Usually Marketing Press develops a digital wireframe and presents it to the client, but this time our wireframe was conceived as a drawing in a notebook.

Wireframe To Website: Part One image WordPress WireframeWireframe To Website: Part One

In our meeting, we re-drew the wireframe to the specs of the drawing on a whiteboard in our conference room. This allowed us to talk through each of the various conversion points and the different sections of the homepage and interior pages. Each section serves a distinct purpose and we were afraid that if we presented it to AAD the normal way it may lead to some confusion.

As we continued to elaborate on the strategy and wireframe, we made sure the client knew that Marketing Press understood the purpose of the project, the project goals and also that we know the brand. All important attributes to a successful project.

The last part of the process was for us to agree that we were all on the same page for the development and timeline for the project. Once this was accomplished, we knew we could move forward into the design and development stage.

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