Many people wonder why companies invest so much of their time and money on online marketing. Well, the answer is very obvious. It is one of the most cost effective ways to advertise and have people see what you want them to see. Now people no longer need to read newspaper and magazines in order to find new products and services, now they can simply press a button and have everything is at hand. And it is so simple and fast. For the marketer a direct relation can be made to ad spend and revenue.
It is fast and easy to see online marketing at work and even easier to fall for it. You can do just about anything like buy a house in another country; fly to a new city and even purchase a puppy online.
People hardly need to search for a product, most of the time the marketing is done when the person is not expecting it to happen. For example, if one is on Facebook, checking out your wall feed and advertisements will appear. Nobody sent them to you and you did not ask for them, however either way you see it and may be attracted to the product advertised.
Social networking is a very fertile area where a marketer can have people see their products displayed in front of multitudes. There people share their stories, share their likes and even send links to other people. It is an online community where people relate to each other and companies often relate to people. Facebook, for instance, has many many different company pages that receive comments, likes and also ideas from the public. These very same pages feed people with their services and new products every single day. Online marketing is simple, fun and very efficient.
Many people end up learning that a service or product exists thanks to the ads they see by chance online. Then they talk to people online, see if they had a good experience with it and finally get this product or service. It is so fast! And now, people can do it from the comfort of their own homes. They can see a product online and then buy it straight away. There is no need to go to a physical store, online marketing also works with this positive side. People see and buy fast, they do not think twice. They want to try and see if that product that looks so enchanting online really works.
Regardless of the country that you are from you will be bombarded with online marketing every single day, most of the time with products that come from another country. You might like some and hate others. Irrespective no one is able to totally ignore online marketing and no one online is immune from it. It is impossible to ignore something so massive and so enchanting at the same time. Next time you go online try to pay some extra attention to the online marketing and check how you relate to it. Some love, some hate, however no one can deny that it is nice to see. You can find ads on Facebook, Twitter, YouTube and many other web pages all over the web.
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