Here’s why a global agenda is becoming more significant for African startups

The instant you put a .com next to your company name, your business is open to the entire world. Hell, any domain would do. Why is a global product and marketing strategy becoming more relevant and crucial for startups today?

The one argument is that startups should go global because the markets are larger, the customers make decisions faster and they are less price sensitive than the those in emerging markets. Plus having access to the internet not only opens up more customers, but also means more skills and more funds are accessible. But is it really that simple?

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