Whiteboard Animation: the Best Form of Edutainment
When it comes to trying to sell your product to consumers, especially in the recent economy, you may become frustrated with their short attention spans, fast-paced lifestyles, and tendency to hum simple tunes while plugging their ears and clutching their wallets in a vice-like grip.
If only there were a way to trick potential buyers into learning everything they need to know about a product or service all under the guise of being entertained!
Well you’re in luck – Whiteboard animation is the best way to entertain your audience while educating them about your business and all the many ways you can help them better their lives. Here are just a few examples of why whiteboard animation takes the cake when it comes to edutainment:
Improved communication of ideas
Whiteboard marketing videos don’t necessarily need to be promotional. If you have a complex set of ideas that you need to convey to potential buyers or even employees – whiteboard can help to improve learning and increase message retention. The symbolic illustrations in whiteboard videos make complicated ideas easier to understand and therefor, remember.
It’s a different kind of media
With all the many media inputs consumers are bombarded with every day, people have grown skeptical of anyone who even remotely reminds them of a salesman, whether or not they’re actually trying to sell them something. You could have a product that will make peoples’ lives significantly easier, but if they’re not willing to listen to a sales pitch you have no chance. Whiteboard animation bypasses message filters in the brain with its visual storytelling method. The creativity and artistic illustrations in a whiteboard marketing video can get through consumers’ thick skin, ensuring your message will reach the intended prospects.
It has an impressive teaching resume
When it comes to education, whiteboard animation has been used as chapter summaries for textbooks, to teach languages, demonstrate new software or products, or teach employees company policies or appropriate workplace conduct. Whiteboard animation has the unique ability to incorporate several different kinds of media including photos, illustrations, audio, animation, even other video. People tend to find the variety of media in whiteboard videos much more engaging than a traditional advertisement or talking head promotional.
Whiteboard videos use a simplified manner of illustrating to give information to the viewers. The simplistic illustrations combined with voice-over narration promote the feeling of storytelling – in most cases taking the viewer back to the innocence and simplicity of childhood. The presence of a hand in the video, or live drawing, makes the video seem more realistic and viewers are better able to fully understand and retain the message. Whiteboard animation keeps your audience captivated by engaging them in the artistic creativity. Illustrations, combined with a pleasant background tune and professional voice-over make up the deadly trio of advertising – consumers just can’t complain about something so easy.
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