White Paper: Increasing Search Engine Rankings with Syndicated Press Releases

Public relations professionals and search engine optimization experts share a common goal of building brand awareness for their organization, and both groups achieve that by writing optimized Web content (like product pages and press releases) that can be found by target audiences in searches. However, one important factor in the content optimization picture is how much traffic and how many links are pointed to company websites.


- Increasing Search Engine Rankings With Syndicated Press Releases (.pdf)


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