Want To Make Your Leadership Conference More Engaging? Build On Ideas From Others!

    By Barbara Wanless | Small Business

    Want To Make Your Leadership Conference More Engaging? Build On Ideas From Others! image improving leadership confrence engagementWant To Make Your Leadership Conference More Engaging? Build On Ideas From Others!If you want to take your leadership conference to the next level, the best thing you can do is attend other conferences and build on their best, most interactive ideas.

    That’s according to a recent article on the website for Associations Now, a magazine for the Center for Association Leadership.

    Forget ropes courses and trust exercises – they’ve been done before and no one if learning anything from them. Experiential learning is the way of the future. If you want people to find meaning and value from your conference, you need to create interactive experiences. The best experiential learning will create a common experience for the group.

    Samantha Whitehorne, the deputy editor of the publication, shared her thoughts on ways to make events and meetings more successful. She suggests making your next event better by taking a divide-and-conquer strategy of attending other events and incorporating their strengths into yours.

    This is what she does to make Associations Now a better publication. She says as a magazine addict, she reads at least 14 publications for both enjoyment and to get ideas from other companies about design and writing.

    “I … think about how we may be able to steal the brilliant ones and put our own spin on them,” Whitehorne says. “Imitation is the sincerest form of flattery.”

    If every team member attended a different conference or meeting every year produced by another company, you could easily identify a lot of different ideas for improving your own. Once you meet up after visiting these events, ask about unique findings, possible changes and new ideas.

    “What’s more powerful than honest feedback from an attendee who doesn’t work in the meetings industry day in and day out?” she asks.

    At the end of the day, improving conferences takes a lot of work. One great way to get new ideas is to see what other companies are doing and learn from them.

    As always, we’d love to hear your ideas. What ways have you improved your leadership conferences?

    Source: Associations Now, February 2013

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