Vodafone India Offers Free Twitter Access For Ninety Days. Only For Android Devices, And Inserts Ads Too

Operator tie up has been one of the focuses for tech companies to engage with users. The 140 character social network, Twitter has been working on growing its presence in the country for some time. In its recent move, it has partnered with Vodafone India. According to the latest tie up, Vodafone India, a member of the Vodafone Group will provide its Android users free Twitter access for a period of ninety days.

Vodafone India Offers Free Twitter Access For Ninety Days. Only For Android Devices, And Inserts Ads Too image Vodafone India and Twitter deal1Vodafone India and Twitter deal

According to the deal, Vodafone India customers get free access of Twitter on their browser and ‘Twitter for Android’ app without any mobile internet charges for three months.

Under the agreement, Twitter will also promote the ‘no mobile internet charges’ experience on Vodafone. Vodafone and Twitter will ensure seamless and transparent browsing experience by clearly prompting and informing the customer on the applicable charges, especially when they are accessing links via their Twitter timeline and elsewhere on Twitter’s network.

In case if you are visiting external links from tweets then you would be charged and more over you are being notified when you try to access Twitter features like Twitter Cards and pictures. While informing users Vodafone India has clipped in promotional messages under individual tweets and also pop-up messages when one is trying to compose a tweet. Wishberg Co-founder Pravin Jadhav had notified this on Twitter, as was reported by NDTV Gadgets.

Dear @VodafoneIN – STOP RUINING MY TWITTER EXPERIENCE. Damn Irritating. Is this even allowed @TwitterIndia @sm ? pic.twitter.com/aH3WSfPiwM

— Pravin (@BeingPractical) July 28, 2013

@vijayshekhar :-( Check this, pops-up on every compose tweet @twitter pic.twitter.com/nCSae329wt

— Pravin (@BeingPractical) July 28, 2013

It is also interesting to notice that the free service which has been applicable for pre-paid and post-paid users is by default an opt in service. By default users will be using Twitter for free and at the same time will have to witness the tasteless Vodafone India ads. Another fact highlighted by Pravin on Twitter.

Though the deal is being termed as free but “the Eligible Subscriber would only be charged for connection setup, at 10p/10KB on 2G all circles except Uttar Pradesh (West), Madhya Pradesh and Karnataka and 2p/10KB on 3G and 2G in Uttar Pradesh (West), Madhya Pradesh and Karnataka in case he/she is subscribed to Pay As You Go Tariff at Prevailing Pack Tariff in case he/she has subscribed to any of the Vodafone India Mobile Internet Packs.”

Deals with telecom operators have been running for some time in the Indian market. Earlier in December, 2011, Airtel had partnered with Twitter to provide free access to its network for its subscribers till 1st March, 2012.

Another similar deal was again worked out along with RCOM in April 2013. According to the deal Twitter launched a new plan – ‘Reliance Twitter Access Pack’ which offered free Twitter access across Twitter.com, Mobile.twitter.com and Twitter’s official mobile apps, to its GSM subscribers for 90 days.

The new deal between Twitter and Vodafone is a mere extension of its ongoing work of creating more buzz about the network which has more than 20 million users in the country. For Vodafone which has more than 104K followers on Twitter, the brand gets a new way to inform users about its Twitter account and spike up some more followers. Perils of having a free service?

Image courtesy: Facebook

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