Is Your Visual Content Optimized for Multi-Screen Consumption?

Is Your Visual Content Optimized for Multi Screen Consumption? image shutterstock 146959790Is Your Visual Content Optimized for Multi Screen Consumption?

We all know that having a fabulous website is key to maintaining a strong online presence. (Sorry to burst your bubble, but even Google-friendly content will flounder if your website hasn’t been updated since the Friends finale.)

What some content marketers fail to realize, however, is that the Internet isn’t just on computers anymore. It’s on tablets, smartphones and televisions around the world. The problem is, each screen shows the same content differently.

Check out the distribution of electronics in America.

• 81% have access to a PC
• 97% own a TV
• 70% have gaming consoles
• 112.4 million own a smartphone
• 44.8 million own a tablet

It’s also important to know the most common purpose of each device. Smartphones are often used for web searches, while tablet users prefer watching videos.

Bikini marketers must personalize their websites to fit each of these outlets. Some might think it’s too time-consuming, but you’ll definitely see an improvement if you format your website to different channels.

Mobile
Smartphone screens are significantly smaller than tablets and laptops. You will have to really think about each aspect of your website and decide how it will best translate to such a smaller screen.

Many mobile users break out their smartphone when they’re bored, so giving your site a captivating design with compelling content is the best way to grab someone’s attention.

It’s also important to keep your design simple. This doesn’t mean boring. Stick to short amounts of text on each page, and give users easy-to-understand navigation tools. This allows them to read as much, or as little, as they want.

Tablet
Tablet use has boomed recently, thanks to new technology and competitive prices. The rules for optimizing content for tablets are similar to mobile, but there are a few extras you need to know about.

Many companies have started creating tablet sites that are flipable, much like how people turn pages in magazines. This allows for better organization and a more dynamic experience.

It’s also important not to add too much to your tablet site. It might act like a laptop, but many tablets are not equipped to handle Flash Animation. Creating a tablet website with flash is like a car without tires – useless.

Television
The issue with optimizing for television isn’t that you need to go smaller, it’s that you need to go bigger. TV screens are massive compared to mobile and tablet screens, and many are HD. Your contact needs to be tack sharp, and it must be large enough for people to read from across the room.

Again, simplicity is key. Think of content on television as an enhancement of the experience.

Taking the time to properly customize content and design to mobile, tablet and television outlets is well worth the man-hours spent on the project. Just remember these tips:

• Keep everything simple
• Avoid Flash
• Customize for the purpose of each device

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