A Video You Can Do #15 – How It’s Made

Coming up with new video ideas is one of the biggest challenges that comes with maintaining a consistent, successful online video plan.

This ongoing series from Candidio called “A Video You Can Do” will provide you with a new Production Brief (a purpose, interview questions and even BRoll ideas) on a regular basis to help keep those creative juices flowing and keep your Audience connected to your organization through video. Be sure to sign up on the right to get it in your inbox!

This time, we’re sharing with you “A Video You Can Do” that will make your audience feel more comfortable buying from you.

1) Purpose

In keeping with our simple formula for finding purpose for your videos, the purpose described in this Brief is as follows…

Our Audience will feel more comfortable buying from us after viewing my video because we show them what goes into making our product/service.

2) Interview Questions

A) Ask a staff member “What’s your name and what do you do here at XYZ?”

B) Ask “What’s one of our more popular products/service?”

C) Ask “What goes on behind the scenes to make this product/service meet our customers’ needs?”

D) Ask “What’s something our customers might not know about our product/service?”

3) BRoll Shots

A) Close-ups and wide shots of finished product/service

B) Overview of the work environment where the product/service is made

C) Shots of people making product or providing a service

D) Behind the scenes shot of product/service

Get the Brief!

View, download, edit & print this Production Brief to get started now!

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