Using Twitter Lists To Expand Your Audience :: Magnet Minute (video)

This week on the Magnet Minute, Amy discusses the Twitter Lists feature to help you expand your audience and increase networking efficiency.

After being on Twitter for a while, you might find yourself following a lot of people. Twitter Lists is a great feature to can in order to add people to niche groups, enabling you to break down and focus your networking efforts on the site.

There are two forms of Twitter Lists: public and private. When public lists are created, anyone can see them from your profile and from the profiles of those people you added to the lists. People can also subscribe to the list if they find it useful in some way. Those added to the list will receive a notificated in their Mention and Interactions tab, which lets them they were added to by you and provides them a link to the list. Private lists are for the creator’s eyes only. People added will not be notifed and no one else can subscribe.

Because people can subscribe to public lists, they present a great opportunity to help you differentiate between the various groups of people you follow. They also create resources for your followers, who might be interested in following those people as well. For instance, if you were to see a blog post naming its favorite people in a particular industry, you could find them on Twitter and add them to a list. You could then let your network know you made it easier to follow that group of people, promoting it by adding the list’s link in the comments section of the blog post, for example. I did this with Business Insider’s 30 Women Under 30 Most Important In Tech that came out this week.

Private lists are also beneficial for you so you can remember how you know people, what they do, and any other niche information that might be helpful. You could create a new Twitter list for people you met at a conference, or a list of local people in your industry, or a list of news sources you trust, etc. Sometimes these are things you want to track publicly, but in the case you’d rather no one else sees who you’re following via lists, private one come in handy. (After all, I don’t want people to know I very easily forget faces and names in public and need Twitter to help me brush up on the ones I’ll see more often.)

How do you like to use the Twitter Lists feature?

Any thoughts on using Twitter lists? Do you use them now, or do you plan to in the future? Let us know in the comments and connect with us on Twitter, Facebook, Google+, and LinkedIn.

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