Using Negative Reviews on Yelp to Improve Your Business

Yelp is one of the largest and most important sites on the internet when it comes to businesses and customer reviews.

If you aren’t currently listed on Yelp, then you should be. For the many of you that are already listed on Yelp, it’s not just about using their site to gain positive reviews and reputation through their site, but it’s also about spying on your direct competition as well.

How valuable would it be for you if you ran a pizza business and you could find out not only who all your local competitors are, but what their customers LIKE and DISLIKE about their business.

This would be an absolute goldmine for your business and could help any business rebrand themselves or bring their customer success to a whole new level.

How Yelp Can Help Improve Your Business

Using the pizza model let’s take a quick look at Yelp and how it works.

The site is very simple and easy to use. All you need to do is type in what you are searching for and where in the top search box.

Yelp will then five you full information, ratings and reviews of local businesses that match your search request.

Using Negative Reviews on Yelp to Improve Your Business image Using Yelp to Find Competitors ProblemsUsing Negative Reviews on Yelp to Improve Your Business

Even if you don’t live near Philadelphia, PA, you will already know that it’s an extremely competitive place to run a business, especially if you are selling pizza.

Going down the list and randomly selecting on one of the pizza locations we can see most of the locations already have a few hundred reviews and ratings in the 4-5 stars range. This in itself shows the power of customer satisfaction and how important Yelp reviews really are. Blackbird Pizzeria for example has over 245 reviews and most of them are great reviews.

Using Negative Reviews on Yelp to Improve Your Business image Blackbird Pizzeria ReviewsUsing Negative Reviews on Yelp to Improve Your Business

Unfortunately it only takes one unsatisfied customer to screw things up for a business and leave a bad taste in new potential customers mouths. While going through the list of reviews for Blackbird I came across the negative review below.

Using Negative Reviews on Yelp to Improve Your Business image Bad Pizza ReviewsUsing Negative Reviews on Yelp to Improve Your Business

Even though there are 245 reviews and this location has a positive 4 star rating, if the review below was one of the first you saw then you will probably pass over this pizza restaurant.

So how can you use this information to your benefit?

Easy, take a look at all of the different competing businesses in your area and see what people LIKE and DISLIKE based on their reviews.

If people are raving about the atmosphere of one location and not yours, you can use these tips to implement these changes into your business. It’s all about finding what the customer wants and giving it to them.

Yelp is a powerful resource for your business and not just for allowing people to find where you are located. Use the information and reviews you have right in front of you and improve your overall brand and customer appreciation in the process!

If you currently have bad reviews on Yelp or looking to improve your online reputation, this is something Brand.com specializes in.

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