What is Twitter Vine and how your business can use it for marketingTwitter “Vine” is a social platform that allows users to share short 6 second videos with their friends and followers on all social media outlets. The app is currently only available for iPhone users but content created with the app can be shared to both Facebook and Twitter. The in-app camera allows for both image and audio to be saved and shared. The app is similar to the Snapchat app except it can be utilized by marketers much easier. Users must be 17 or older to download the app.
If you have business you may be wondering just how you can take full advantage of Vine to market to new customers. Well there are a few strategies that will work regardless of your product. Because Vine is a Twitter based app, it uses hashtags to connect people through trending content. Businesses can share video that gets people talking. Internet users are very fond of videos, and they are more likely to click on a video than they are on anything else that might be used to advertise to them. When a business shares a short story to followers or interested individuals they can showcase new information about their business and get conversations started. People can respond via a new short video or ask questions directly through the app.
Consumers like to know what they are getting themselves into before they buy a product or click on a website. They want to know you, the business, is not wasting their time, and if you put together a creative, yet informative, short video they can judge whether or not they will take the next step to become your customer. This means that any video your business shares with the public should be well thought out, even though its only 6 seconds long. Give people a glimpse of what makes your company so much better than your competitors. Show them what motivates your company, or what up-in-coming projects you have in the works to get people excited.
The best way to use this app is to generate excitement and interest in your business and product. If you do that you will surely gain the attention of new customers and attract them to check out your business.
Co-written by Peter Geisheker and Alanna Monical
The Geisheker Group Marketing Firm
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