Turning Your Business Into A Hype Machine

Welcome To The Majors

Right now 30 Major League Baseball teams have made the trek to the southern regions of the United States to play a string of games that don’t mean a darn thing. It starts with pitchers and catchers reporting at the end of February, which is pretty much the most meaningless celebrated day in sports.

Meanwhile, the rest of the country is suffering through a winter season that seems to be lingering into March. There’s basketball and hockey being played. In Chicago, there’s hockey being celebrated.

On the surface, it seems like Spring training baseball is something we shouldn’t care about at all.

But…

So many fans make the trips to see their teams, some traveling thousands of miles. New fan bases are established because of the different geographic locations.

It spreads the brand of the team. It spreads the brand of the sport. It exposes more people to the product.

Are You Creating Hype?

What are you doing to expose more people to your business? Spring training gives small towns every day exposure to celebrity baseball games. It’s where the big time meets the every day.

Baseball fans everywhere benefit.

Your business can do the same thing. Is there an audience who stands to benefit from your services that might not have every day exposure?

Sure there is. So how are you reaching them?

Hype is created through exposure and value.

Here are some ideas to create and spread hype for your business:

  • Create a contest and give something of value away.
  • Speak at networking groups (or in front of any group of potential customers) about how your product or service fills a need.
  • Write and market an eBook. Trade it for emails.
  • Write a newspaper column about your industry. Make sure you cover the issues people want to read about.
  • Stop only posting links on your social media accounts. Post graphics. Ask questions. Interact. Provide value. Repeat.
  • Make your blog a more personal experience. Stop solely writing industry tips. Offer your perspective as a professional.
  • Make sure that you’re positioned wherever there are people looking for your services.

These are just a few ideas. There are surely other ways. After you create hype, and after you draw people in, you can’t leave people disappointed.

What’s The Customer Experience Like?

Think about it. Even the worse baseball teams out there can sell out entire seasons worth of home games. I speak from authority on this as a Cubs fan.

They’re selling the experience of a Major League Baseball game. There’s something magical about the whole thing. You’re seeing your favorite players on both sides battle it out one game, one inning, one pitch at a time for the victory.

For you, this means making sure that your customer sees the value in what you provide. It means making sure that your product or service meets their needs, and it makes sure that it’s provided with the best customer service.

Here’s the thing.

At least Major League Baseball doesn’t have to deal with hundreds of other pro baseball leagues providing the same products and services.

Hype is a difficult thing to create when there’s a lot of competition.

In addition to creating hype, you have to make things easy on your readers, and:

  • Use lists and subheads to break up long copy.
  • Provide consistant valuable and entertaining copy.
  • Blog in a way that your readers get to know you and your business.
  • Consider using more pictures or video if that makes sense for your business.
  • Hire a quality web designer and copywriter to produce a results-driven website.
  • Make sure that the organization of your website is as easy to understand as possible.
  • Make sure your copy is persuasive and punchy.

That’s why you have to stand out. You have to provide value. Your customer has to pick you out of hundreds or thousands of options. Details matter. Anything you publish online could become the first thing your customer sees.

Even for the non-baseball fan, going to a game can be a magical experience. They’ve done things to make us care about the most mundane aspects of their game, and season.

It’s up to you to do the same for your business. It’s easy to get caught up in the every day aspects of your business, but there’s someone out there who needs what you sell that doesn’t know as much about it.

You need to meet your customers where they are at.

You need to give them what they are looking for, in a way that they can understand. That means eliminating the geek speak. It means stripping your message down to how you can help them. It means being in places that you don’t necessarily want to be, if that’s where they are.

This isn’t about you. It’s about finding the best ways to connect with your audience. It’s about figuring out what they like, and how you can include that in your message.

How are you creating hype in your business? How are you providing value? What are you doing to make sure that your business is different and better than your readers’ other options?

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