For a businessman, few things are more precious – and harder to maintain – than customer loyalty.
In today’s fierce business environment, your brand is only as good as your last contact with the client. Satisfaction metrics may convey the brand’s image and profitability, but it’s customer loyalty that guarantees your clients will resist competitive offers and stay by your side no matter what.
In order to establish the emotional connection between the customer and their brand, entrepreneurs should start by fostering a close-knit customer community, where people can connect with each other and share ideas about products and services. Loyalty reward programs and social media strategies are also deemed effective ways to build vibrant personal customer relationships, as long as they’re customer-centered and authentic.
A new infographic from Get Satisfaction titled 6 Awesome Ways to Attract a Fanatical Brand Following teaches savvy entrepreneurs how to attract, engage and keep a fanatical customer base. Here’s the complete look:
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