Top Apps for Managing Your Social Media Marketing On-The-Go

Keeping track of social media while running a business is a time-consuming task in and of itself. Fortunately, downloading any of these apps enables businesses to efficiently keep track of social media activity.

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Image Courtesy of Jason A. Howie | Flickr.com

 Buffer

When you do not want to overwhelm your followers with a lot of posts all at once, but still want to get your message across, Buffer is a useful app to manage the timing of those Tweets and posts on Facebook and LinkedIn. With this app, you can schedule your Tweets and other content to be posted at certain times of the day and throughout the week for optimal reception from your followers. The app also provides analytics for your content.

HootSuite

With HootSuite, you can post messages and monitor activity on networks such as Facebook, LinkedIn and Twitter. Along with the ability to monitor keywords on these sites, HootSuite offers you a variety of features and settings options.

Cyfe

Cyfe is an all-in-one dashboard app that allows you to monitor and analyze data in real-time from services such as Facebook, Twitter, PayPal, Salesforce, Google Analytics and more, all in one place. You can also customize your dashboard, archive data and export files with ease.
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Image Courtesy of Tac Anderson | Flickr.com

Seesmic

In a manner resembling a typical email platform, this app allows you to manage data from sites such as Facebook, Twitter and LinkedIn. Seesmic also features third party integration for sites such as Klout, Stockwits, Salesforce Chatter and more than 90 other sites.

SocialFlow

SocialFlow also allows you the ability to Tweet and post on Facebook at optimal times. It differs from Buffer in that it monitors when your followers are collectively most active on Twitter and Facebook and posts your content accordingly. It analyzes the effectiveness of paid promotional strategy in reaching your audience as well. The likes of National Geographic, The Economist and The Washington Post use this app.

SocialOomph

Along with managing sites such as Facebook, Twitter and LinkedIn, you can manage and plan the timing of posts onto your blog as well with this app. SocialOomph allows you a slew of other options with its free or premium services, such as tracking keywords, mentions and retweets. It also has the option of following any new follower of yours on Twitter to save you time.

Spredfast

For quick, up-to-the-minute data on the effectiveness of your content on Facebook, Twitter, Youtube, and Flickr, Spredfast is a useful tool that uses graphs to compare different marketing strategies.

TweetDeck

TweetDeck differs from the other apps in that it allows you the option to install the program for your desktop on your hard drive. You can also opt for access on a Chrome browser to view updates and filter information to focus on what is most pertinent for you and your content.

Use any of these apps to effectively track and respond to activity on your social media accounts and facilitate in the operation of your business.

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