If you are a small business owner running an e-business, you must have heard the terms SEO or Search Engine Optimization before. You might even have had your website optimized for better search engine rankings. But are you truly aware of how search engines could help you increase your clientele? If you do, then we really give you a thumbs up, as you are moving ahead with the technology. But if you have any sorts of doubts regarding search engine optimization, then we are here to help. So read on…
Top 6 Reasons Why Small Business Websites Should Be Search Engine Optimized
The chief aim of SEO is to enable relevant customers find your business online. Once they are on your website, and they are able to find what they need, they will convert into a trusting and paying customer. Moreover, it will not burn a huge hole in your pocket. It is an affordable service.
Below given are some of the main reasons every small business should opt for SEO:
- SEO makes your website easily accessible
SEO ensures that your website can be easily found on top search engines, making it easier for current as well as potential customers to reach your business. With a strong link building, you can be on top of the search engines and right where your customers will be looking for your products/service. For example, if you own a shop, then you do hang direction signs pointing out the location of your shop to your customers. That’s exactly what SEO does for your online business.
- SEO allows you to target customers according to location
In easy words, you own a bookshop in Oklahoma and have a website for it, you do not wish to advertise your site to the locals of Alabama. You need people living in Oklahoma to checkout your website and then visit your bookshop to make a purchase. SEO allows you to target the customers in your locality. SEO keywords, very often, are area specific. It is very natural that a person will search for a service that is available in his vicinity. For example, “bookshop in Oklahoma” or “Oklahoma bookstore” will be some of the keywords that an SEO expert will use in optimizing the website.
- SEO attracts more potential customers and less window-shoppers
If your website is optimized for the search engine, then it will attract more customers who are searching for what your business has to offer. A customer searching for a particular product or service, goes to a search engine and types keywords associated with his needs and gets links to related websites in return. If your business is available on the first page of the search result for that keyword then the chances converting the customer from a website visitor to a paying customer are largely increased.
- SEO is not very expensive
Firstly, if you yourself have the expertise to optimize your site for search engines, then SEO is practically free for you. SEO is not rocket-science. If you have the time, then you will find plenty of guides and tutorials on the net, to do it on your own. Else, you can hire the services of an SEO expert.
- SEO increase the local reach of your website
The first step of any business is having local customers find your business online. If your product or service has the potential of global audience, then that’s what SEO will allow you to achieve. If your website is not search engine optimized, then even local customers won’t be able to reach it, leave aside global audience.
- SEO puts your company in league with larger firms
Limited marketing budgets is the chief reason why small businesses are unable to compete against larger firms. But as we pointed out above, SEO is practically free, it enables small businesses to give competition to larger firms. It is noticed that small businesses are able to offer better levels of customer satisfaction because of direct contact with customer. With proper SEO, a small business can steer a potential customer towards their website, and if they are serviced well then the thought of buying from a larger firm will be out of their mind.
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