Taking a Scientific Approach to Improve Audience Engagement & Event Marketing

Guided by beliefs defined by neuroscience, leading companies are gaining a better understanding of their customers’ behaviors and decisions to enhance their marketing initiatives.

Loretta Hudelot, Senior Manager of Customer Insight and Research at Freeman, outlined five main principles that explore the importance of the emotional connection to a purchase and provide insight into the influences that drive consumers to behave the way that they do. Furthermore, Hudelot offers corresponding actions that exhibitors can execute to build customer relationships at events and tradeshows.

  • To read about these five ways to grow audience engagement, click here.

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