A Tablet Strategy in 7 Easy Steps

By Katrina Manning | Small Business

A Tablet Strategy in 7 Easy Steps image business tablet strategyA Tablet Strategy in 7 Easy Steps

With tablet shipments outpacing that of laptops, you probably have employees who use tablets at work. However, to stay on the cutting edge of innovation, it is important to have a tablet strategy for your office. Not to mention, your mobile workforce may want more flexibility. So, how is that done? Here are a few of our suggestions.

Benefits of Tablets Over Laptops

Both tablets and laptops have their charms with reasons why you should buy them. Although tablets do have some advantages over laptops. The first one revolves around portability. To illustrate, you can carry a tablet with you, right in your hands without any issues. A laptop normally needs a carrying case. Also, a laptop takes up more space than a tablet. If you’re on a busy light rail, it is much easier to use a tablet than it would be to use a laptop.

Battery life also gives tablets a win over laptops. Don’t you hate that moment when you’re tirelessly working on an important company presentation, and your laptop battery dies? Why do laptops require more battery power? Because they usually run multiple programs at once, many of them being quite sophisticated. A tablet can be more streamlined with fewer applications. Many can run up to 10 hours without needing a recharge. That can be quite helpful especially when you have to work away from the office.

When you need to make a quick note, find directions or locate the nearest coffee shop, you can easily pull out your tablet and do so. A laptop requires you to remove it from its case, look for an outlet for your charger, open the laptop and power it up. In the time it takes you to get your laptop set up, you could have already gleaned the information you needed using your tablet.

Also, tablets are easier to read. On a laptop, you have to lean forward and look up. With a tablet, you can lean back and look down. You feel more comfortable and at ease when reading or editing documents and messages. Also, since tablets can be easily held, you can position it in a way that works best for your eyesight.

Moreover, there are thousands of apps available for use on tablets. You wouldn’t use all of them, but it is nice to have choices. Many of these apps are only developed for mobile devices, so you would not get the same experience on a laptop.

Reset Company Processes and Expectations

For the most part, you may use your tablet as an extension of your laptop. That is fine, but in order to use tablets more effectively, you have to redefine some of your current processes and expectations. So, instead of using your tablet to view office documents, while on the go, you can implement activities such as data visualization and reporting.

Today’s tablets are a lot more powerful with many options for memory extensions. Moreover, there are several secure applications that can turn your tablets into reporting tools that can be used to make business decisions.

Update Your BYOD/CYOD Policy

Your company may or may not want to issue company-authorized tablets. Although, your staff might already have their own tablets they can use. Employees want to utilize their tablets. Additionally, it provides them convenience when connecting them to work. For this reason, it is critical to review your current mobile policies. Focus on device security and company access.

Get Employee Cooperation

Once you have created your policies around tablet use, you want to have employees sign some type of agreement. This can be centered around sharing of data and usage outside of the office.

Mobilize Your Sales and Marketing Team

You need sales and marketing to help promote your products and services. These teams need to be flexible and on their feet to help overcome any and all customer objections that fly their way. When they see your interest in making their jobs easier, they may repay you in the form of an increase in sales conversions.

Furthermore, put yourself in their shoes. When you’re in a client meeting and need quick access to company information, do you want to wait around for your laptop to load, of would you rather have a tablet at your disposal? Prospects will also appreciate immediate responses, in addition to viewing your company as innovative.

Carefully Select Mobile Office Apps

Developers understand that a larger number of companies are transitioning from laptops to tablets. As a result, more developers are focused on creating productivity apps. At the same time, there are still many improvements and technologies that can and should be made. Also, to provide for seamless communication, you should have a standard for what office apps to use. For example, determine rules around which document creating, sharing and access apps to adopt and install.

Review Your Customer Mobile Apps

If your company has decided to use tablets more, wouldn’t it make sense to make sure your customer-facing app is tablet-optimized, as well? Take a review of how your clients interact with your mobile apps. Are there areas that would benefit from some improvements? Does your app offer what your consumers and prospects want?

Stay Open to Multiple Operating Systems

When the iPad made its debut, it forever changed the world and brought tablets to the forefront. Now, manufacturers such as Samsung, Acer, Blackberry and more all have their own versions. Not to mention, iOS was once the tablet winner, but in 2013, sales of Android tablets surpassed sales of the iPad. This might not have been expected several years ago, but the Android has come a long way.

The iPad comes with features such as enhanced security and retina displays, but Android tablets also have similar features. In addition, Android devices come in a variety of price points, meaning there is a tablet for every budget. In today’s cost-conscious world, prices affect purchase decisions a lot more than they used to. On the other hand, lower-cost Android devices might only offer basic functionality, which would not work well with fast-paced organizations. Yet, there can be a middle ground where everyone wins.

Nonetheless, there are many Android tablet options, which are comparable to the iPad. They also offer inexpensive storage expansion and have similar interfaces to those of laptops. This makes the transition even easier.

A thoughtful tablet strategy can give your employees a competitive advantage. Not to mention, it decreases the amount of bulk within your organization. Are you ready to switch from laptops to tablets?

This article was syndicated from Business 2 Community: A Tablet Strategy in 7 Easy Steps

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