Super Bowl XLVIII Brands and Ads: Social Analysis Provides a Closer Look

Networked Insights analyzed consumer conversation from all across the social web during Super Bowl XLVIII.

It was a massive amount of data to analyze too; there were more than 25 million conversations about Super Bowl XLVIII across Twitter, blogs, and forums during the Big Game. Viewers talked about everything from the players to the national anthem to the halftime show performances.

Of course, Networked Insights paid close attention to the brands and advertisers involved in the Big Game. To find out which ads got viewers talking, and the reasons why, we used our technology platform —the same platform that brand marketers and entertainment companies use to gain strategic insights across audience, content and media—to deliver comprehensive analysis.

Some key points from Super Bowl XLVIII:

  • MaseratiH&M, and Beats Music were the consumer ad favorites.
  • GoDaddy didn’t crack the Top 10 ads this year. Last year they were #1—a 95% decrease in volume, or 20x less conversation (controversy) in 2014.
  • Even though it aired right after the game, eSurance’s ad got more people talking than any other ad last night.
  • The largest conversation spike was for H&M/David Beckham. (133,310 posts when it aired)
  • The largest total conversation was for T-Mobile. (309,780 posts)

Top 10 Most Discussed Brands
(number of social conversations)

Super Bowl XLVIII Brands and Ads: Social Analysis Provides a Closer Look image Screen Shot 2014 02 04 at 1.16.08 PM 600x388Super Bowl XLVIII Brands and Ads: Social Analysis Provides a Closer Look

Top 3 Consumer Favorite Ads & Conversation Themes

Super Bowl XLVIII Brands and Ads: Social Analysis Provides a Closer Look image Screen Shot 2014 02 04 at 1.19.33 PM 600x388Super Bowl XLVIII Brands and Ads: Social Analysis Provides a Closer Look

Top Advertisers by Consumer Segment:

Super Bowl XLVIII Brands and Ads: Social Analysis Provides a Closer Look image Screen Shot 2014 02 04 at 1.22.44 PM 600x388Super Bowl XLVIII Brands and Ads: Social Analysis Provides a Closer Look

For the complete analysis on how consumers reacted to Super Bowl XLVIII advertisers, please check out Networked Insights’ new report, Brands and Ads at the Big Game.

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