Summer Music Festivals: Which Bands Triumphed On Social Media?

Summer is the season of music festivals. Every hipster in the country flocks to the empty fields near them to hear some of the best bands in the world rock out. But which musical headliners got the most buzz on Twitter this year?

To answer this question, we analyzed potential exposure—the number of users exposed to tweets about a particular topic, which is calculated by summing the number of followers for all the people who tweet or retweet on that topic—on Topsy Pro. You can sign up for a free 14-day trial to do this kind of analysis on your own.

At Coachella, the Red Hot Chili Peppers led the pack:
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At Bonnaroo, it was actually the band that didn’t play that got the most exposure. Mumford & Sons had to cancel its appearance at the last minute when bassist Ted Dwane received treatment for a blood clot in his brain, but that didn’t stop Twitter users from talking about the band.

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And at Lollapalooza, The Killers came out on top.

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