Study: Personal Computer Sales Dip While Mobile Use Rises (Rapidly)

Study: Personal Computer Sales Dip While Mobile Use Rises (Rapidly) image old computerStudy: Personal Computer Sales Dip While Mobile Use Rises (Rapidly)

Personal computer sales are heading downwards as mobile use is scaling upwards. The correlation is unmistakably strong, especially in the past year, according to this USA TouchPoints analysis, which looks at the reach of Internet use by adults aged 18-64 across PCs, mobile phones, and tablets.

The information was gathered over three six-month periods (July 11- Jan 12, Jan 12-Jul 12 and July 12-Jan 13), during which the researchers “looked at Internet use as an indicator of the overall health of a device, as well as an indicator of which direction things may be heading,” according to the post.

During the first two waves of study, the change was slight and consistent across PCs, mobile phones, and tablets, with “an increase of 2% in each case, representing a small net increase in Internet use across the board,” the post further details. But during the third wave of research, a more significant change occurred. There was a 5% drop for Internet use on the computer, while mobile phones represented a 8.5% increase and tablets accounted for a 4% increase.

Study: Personal Computer Sales Dip While Mobile Use Rises (Rapidly) image Internet Use by PlatformStudy: Personal Computer Sales Dip While Mobile Use Rises (Rapidly)

While it’s “too soon” to say if this third wave represents a lasting trend, it does seem representative of a hefty consumer shift to mobile, specially smartphones, in the past year – one likely to grow moving into the future. “The same analysis in another 12 months will be particularly revealing, as well as critical to the well-being of computer manufacturers,” concludes the post.

Agreed. We’ll be keeping watch on this trend and on how it affects the process of getting video and other content to consumers.

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