The Social Selling Iceberg

From my The Bigger Picture video blog – When people talk about “social selling”, they usually mean using the big public social networks like Facebook, Twitter and LinkedIn to find potential customers, and turn these into sales leads. But B2B selling has a far more complex sales cycle – finding leads is just the tip of the iceberg. Twitter and LinkedIn are valuable sources of leads, but they don’t provide the right environment for collaboration throughout the sales cycle.

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