Social Media: How’s Your Dance Coming Along?

Social Media: Hows Your Dance Coming Along? image Dance blue ballerina 685x1024Dance blue ballerinaMy online friend, Bill Dorman, published a post today asking what we would change if we could turn back the clock to start in this world of Social Media today.

He writes often about the big kids of Social Media, those who are perceived to be important, the ones who are always tapped to speak at national and international conferences on the subject of Social Media, and those who some observers feel the need to be connected to in order to somehow feel worthy.

I wouldn’t change much at all about how I’ve used these tools. I have loved my journey, and needed every inch of it to become more informed about how my clients can integrate these tools into their existing marketing and business development strategies.

I think some became frustrated, or maybe disillusioned, because they came to “the dance” by themselves, not knowing what they wanted to do once they got here.

They didn’t necessarily view Social Media as more tools to plug into “the plan,” even if one of the goals in that plan was pure networking in their field. They just knew they liked to dance.

I get that.

I like “the dance,” too.

It’s fun spending time on LinkedIn, Twitter, Facebook, Google+, this Myrland Marketing Minutes blog, Tout, Instagram, Pinterest, SoundCloud and FourSquare, just to name a few.

I have made many friends that I know I will call friends for a long time.

What becomes important is to figure out how this activity fits into your business life. If you sell widgets to wombats, then, by golly, connect with all the widgety wombats and related parties you can in order to get to know, learn from and help them.

Along the way, you’ll meet lots of non-wombats who will be an absolute joy to meet, or at least pique your curiosity, and you will find that you like to spend time interacting with them, too. There’s nothing wrong with adding them to the mix as long as you continue to work on your widget connections, too, and don’t get so distracted that you neglect the business case for being in Social.

The bonus is finding out we can learn a great deal by listening to these non-wombatty people, too…you know…getting outside of our comfortable surroundings long enough to see how others do things.

My dear friend, Heather Morse, writes about that here in a post titled I Broke Out Of Legal Marketing and It Feels GREAT! It’s amazing to discover that people outside of our profession have been doing what we’ve doing for a very long time, and might actually have some valuable insight that we can apply to our own marketing efforts…{wink, wink}.

In Bill’s comments section, I shared that this is all still pretty new in the grand scheme of life and marketing, so people are still figuring out how they want to use these tools. If playing in the sandboxes of “the big kids” of Social Media is a goal that supports your business, then go for it. It’s when we make that a goal because we feel we aren’t worthy unless we are “in their league” (whatever that means) that we become hamsters on a wheel that never stops spinning, and that doesn’t feel very productive to me.

If you have a minute, I’d love to know how you would turn back the clock on your use of Social Media. Let me know how you think your “dance” is going down there in the comments section….thanks!

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