Use Social Automation to Serve YOU (Not Your Audience)

If This Then That

Last week I railed against the “Dangers of Marketing Automation.” To provide some balance, I’m following up with my favorite automation tool, IFTTT.

If you don’t what IFTTT is, it’s a powerful rules engine that let’s you automate simple tasks based on conditions. If THIS happens then do THAT.

IFTTT is great for making your life easier, but it’s a powerful engine that can let you do stupid stuff. For example, for a while I was using IFTTT to wish people a happy birthday on twitter. Ideally this is great because I’m terrible at remembering birthdays. The problem is the messages are sent without any context or relevance. I didn’t get a chance to make a joke about a recent event. I could only say “Happy Birthday!”. Which seems so lame, especially for people I care about.

Notice

Rule of Thumb

Use automation where it makes your administrative life easier, but doesn’t connect with your audience.

Here’s an example of what not to do…

Use Social Automation to Serve YOU (Not Your Audience) image no 300x148Use Social Automation to Serve YOU (Not Your Audience)

NO! This is a kitten killer.

GOOD IFTTT Examples

Each example is clickable and will bring you to the IFTTT page with details on the task.

1. Congratulate LinkedIn connections

Use Social Automation to Serve YOU (Not Your Audience) image linkedin job 300x150Use Social Automation to Serve YOU (Not Your Audience)

Congratulate connections on their new job

2. Create a record of your tweets

Use Social Automation to Serve YOU (Not Your Audience) image tweet record 300x143Use Social Automation to Serve YOU (Not Your Audience)

Keep a record of your tweets

3. Dress correctly for the weather

Use Social Automation to Serve YOU (Not Your Audience) image snow1 300x147Use Social Automation to Serve YOU (Not Your Audience)

Tell me about nasty weather

4. Keep a record of shared links

Use Social Automation to Serve YOU (Not Your Audience) image shared links 300x141Use Social Automation to Serve YOU (Not Your Audience)

Keep a record of shared stories

5. Find your phone!

Use Social Automation to Serve YOU (Not Your Audience) image phone 300x141Use Social Automation to Serve YOU (Not Your Audience)

Ugh, where is my iPhone?

If you haven’t tried IFTTT, then get started. If you do you use IFTTT, share your favorite recipe in the comments.

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