Search & Social Must Reads For The Internet MarketerSearch Engine Optimization (SEO) is a significant part of our industry and has been ever since search engines started dictating what sites get the most traffic. People “google” everything nowadays so I’t important that the information that you offer on your website is content people are searching for. Not only that, if your website hasn’t been optimized yet, you may be missing out on the online action while your competitors sites out rank your site.
So how do you stay ahead of the game? Stay on top so to speak? Well, as the old saying goes, Knowledge is king. So, in this dynamic industry, what sources keep you updated on to know the newest trends like Google’s latest algorithm or tips to get more subscribers? I have my favorites. Sites I go to religiously for information. I wanted to share these with you. Read them, use them, study them…or not, that’s up to you.
Favorite Blogs & Websites
There are a host of blogs as well as books to read and learn about the latest techniques for optimizing websites so that your business and its USPs are clearly identified by prospective clients. They cover complex details to simple tips that can be employed for ranking high in search results as well as maintaining a prevalent public image on the social media scene.
Social Media Examiner is a comprehensive website that introduces basic concepts of mastering social media and how to build your web presence. It gives easy to follow tips with freely downloadable manuals. The website has detailed guides such as how to market and maintain the brand image on Facebook and how to generate leads on Twitter and LinkedIn. They also have a constantly updated podcast. On the SME’s networking forum, you can network with the best in the SEO and social media marketing business. Here you can read about accounts of people who’ve seen what strategies have worked and apply them to your business. Finally, there is the events page that lists out the various events taking place worldwide in social media space. This is a great place to start your day.
Search Engine Journal is one of the most popular and highly recommended blogs in the SEO world and my personal favorite. It takes a community approach while reporting the latest happenings in search. SEJ helps businesses improve their online presence through specific articles on optimization and covers the latest on SEO, social media, tools of the trade, pay-per-click and content marketing with the latest tactics and knowledge regularly updated on the blog. You have probably heard me say this before…I Love SEJ, not to mention the people there are fun, smart and on top of their game at every industry event.
Moz.com is another favorite of mine. Their mantra is to be as Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional as possible and they accomplish this without fail. If you are looking for high quality content, ideas, resources to broaden your SEO knowledge and great tools this is the place for you.
If you want more reading material in blog size portions BlogRank ranks the following as the top 10 out of the top 100 SEO blogs to read:
Favorite Books to Read
Search & Social Must Reads For The Internet MarketerSearch and Social is the definitive guide to real time content marketing written by social media expert Rob Garner. Now I do have to say that Rob does work for us but let me tell you that it was the reading of his book that really made me want to have him on our team. (Well one of the reasons any way). In his book, Garner teaches you how to leverage and implement search and social media together to win the hearts as well as the wallets of customers. S&S carries interesting case studies together with technical stuff and also simple tips on how to get your website content more visibility in the highly competitive marketplace. Garner focuses on taking advantage of various available tools and techniques to ensure the quickest and highest return on investment. This is a MUST read for anyone in our industry.
Dan Zarella’s The Social Media Marketing Book talks about how to engage successfully in social media marketing for your business. It gives you a great overview on how social media websites work. Other recommended reads are – Social Media Marketing: An Hour A Day by Dave Evans and Susan Bratton and The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz and Increase Revenue by Shama Kabani.
Last but not least, a book I picked up at this year’s Pubcon in Las Vegas is Social PR Secrets by Lisa Buyer, a digital public relations evangelist with a laser sharp focus on SEO and social media. I read the book on my way back home thought it was well written and one that I should recommend.
SEO and social media are changing so fast it’s difficult for even professionals engaged in the industry to keep up with its pace. So, it’s very important that you keep yourself informed on all the latest updates that can help your online business thrive. Keep up or lose out, or like Steve Jobs put it, “Stay Hungry. Stay Foolish.“
Oh, and one more thing. Please visit us on our own blog at Advice Interactive Group.
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