How to Schedule Social Media Posts

The most common problem for companies when it comes to managing social media, is lack of time. Staying active on Twitter, Facebook, Pinterest, LinkedIn et al takes dedication and frequent attention, but there are other priorities around the workplace such as meetings, reports, sales etc.

As we saw the other day, with The Curry Guy, spending more time on Twitter and not obsessing about sales can actually bring better results.

Social networks live and breathe 24 hours a day, so you can’t just have a daily routine of posting status updates for half an hour at the same time. Different followers will be online at different times of day, so to maximise your reach you should post and respond to people at varying times.

What you can do is schedule your appearances using a number of different tools. You could set aside an hour each day where you create all your posts for the next day or two, using a scheduler that lets those posts filter out at different times, instead of all at once.

Here are some of the ways you can do that.

Buffer App

How to Schedule Social Media Posts image bufferapp schedule postsHow to Schedule Social Media Posts

This simple service lets you bookmark links in a buffer, so you tweet them through the day. Set your own schedule and just use the Buffer button to add links to an editable status update. The free version lets you buffer ten items, the premium version is unlimited and costs $10 per month.
bufferapp.com

Sprout Social

How to Schedule Social Media Posts image sproutsocial management schedulingHow to Schedule Social Media Posts

Manage multiple Twitter, Facebook and LinkedIn accounts within one login. You can not only schedule your content but Sprout Social offers a wealth of analytical data. The service starts at $39 per month for a single user.
sproutsocial.com/

Twuffer

How to Schedule Social Media Posts image twuffer schedule tweetsHow to Schedule Social Media Posts

This is a (so far) free service that is still in Beta at the time of writing. Sign in using an active Twitter account and use it to schedule posts at specific future times. Its features are limited but I have found it useful because you can schedule a lot of updates with it and it is free.
twuffer.com/

Future Tweets

How to Schedule Social Media Posts image futuretweets schedule tweetsHow to Schedule Social Media Posts

Not only does this service let you schedule tweets, it also lets you remove the line that tells people you have used the service. You need to register to use it.
futuretweets.com/

Social Oomph

How to Schedule Social Media Posts image socialoomph socialmedia managementHow to Schedule Social Media Posts

The free version of Social Oomph lets you do a lot of things on Twitter, including tracking of keywords, scheduling updates, saving drafts, auto-following and unfollowing people. The premium version offers additional features that let you manage Facebook accounts, LinkedIn accounts and more.
www.socialoomph.com/

HootSuite

How to Schedule Social Media Posts image hootsuite socialmedia schedulerHow to Schedule Social Media Posts

The big daddy of social media management applications. HootSuite’s reputation is solid among advertising and marketing agencies because it has so many features and allows the management of multiple accounts. The free version lets one user manage up to five social media accounts, including scheduling. The Pro version is just above £7 per month.
hootsuite.com/

LaterBro

How to Schedule Social Media Posts image laterbro schedule postsHow to Schedule Social Media Posts

A bit like Twuffer, this one, but it also includes Facebook integration. You don’t need to register – just login via Twitter or Facebook to get started.
laterbro.com/

What about TweetDeck?

How to Schedule Social Media Posts image tweetdeck twitter managerHow to Schedule Social Media Posts

At the time of writing, TweetDeck, owned by Twitter, seems to be going through changes. Twitter announced that the popular AIR apps are not being supported any more, and the native Windows and Mac apps are not well known for their scheduling features working well, so I have not included it as a recommendation, but if you want to check it out, have a look here.
www.tweetdeck.com/

Conversocial

How to Schedule Social Media Posts image conversocial socialmedia managerHow to Schedule Social Media Posts

Conversocial is designed to help companies provide better customer service across social platforms. You can sign up and use it for free but to use it as a team costs money. The actual pricing is hard to find because, annoyingly, the price depends on how many messages you are likely to receive through it.
www.conversocial.com

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