Some companies use legal force to lock out the competition and lock in customers. But know this: Arm-twisting doesn't build loyalty. Here's what to do instead. More »3 Ways to Build Customer Loyalty Using Love, Not Lawyers
Sales & Marketing
All Sales & Marketing Articles
A few months ago, the Webbiquity blog celebrated content marketing week—six posts in eight days showcasing the best content marketing insights and guides from the year, starting with 30 Remarkable Content Marketing Facts and Statistics and culminating with 14 Best Content Marketing Tips, Tactics and Techniques. The burst of content marketing content (pardon the repetition)... More »11 Thought-Provoking Guides to Content Marketing for 2014
“Content” is a big word in the marketing world. It can manifest itself in many ways—a blog, multimedia, Facebook, Twitter, LinkedIn and the actual copy on your website. Before diving into writing for the web, it’s best to establish a strategy in advance so you have a clear vision and aren’t stuck spending hours re-editing... More »How To Establish A Content Strategy For Your Website
I worked in a variety of customer service roles before I landed in marketing: I’ve been a concierge, I’ve done phone support, and—like most college girls in the city—I worked retail. Every customer service position requires a different angle of finesse, but while I was recently in California visiting my nieces and nephews, reading them... More »4 Things Winnie the Pooh Taught Me About Customer Service
Bustle, founded by CEO Bryan Goldberg to be “the next great women’s publication,” has a problem. Well, it has several problems, not least of which is its CEO’s apparent inability to communicate clearly with his target audience. As of last year, Bustle was attracting a million monthly readers, and the publication is still pulling in... More »Two Reasons Bustle Could Be a Bust
A client recently asked if I could write a white paper for them. However, when I inquired about the project, I learned that they didn’t want a traditional 10-page white paper. They wanted a two-page article that would fit on a single sheet of paper, so that their sales reps could easily hand it to... More »Is Shorter B2B Content Better?
There is no doubt that you have a large number of competitors who do what you do. Your big issue is how to make your offerings stand out above everyone else’s. The secret lies with your online content. Why top-quality content is so necessary The idea is that by writing top-quality content that will appeal... More »Developing Higher Performance Website Content
The gowns, the jewels, the barrage of celebrities – all were front and center at the 2014 Oscars. But beyond the glitter and glamour, what can marketers learn from this event that benefits their companies? From fashion to food, here are three lessons learned from the Oscars to incorporate into your content marketing strategy… 1.... More »3 Content Marketing Lessons From The Oscars
No longer do most readers pick up a newspaper or magazine for their news. Instead, they’ll go online to find the information they want. Better yet, they’ll opt to have content delivered directly to their inbox, custom-tailored to their particular areas of interest. If you’re using email marketing to solicit and retain customers, your business... More »Secrets to the Perfect Marketing Email
Recently, I attended The Future of Healthcare Communications Summit, hosted by the Business Development Institute and PR Newswire. The event focused on the Affordable Care Act (ACA)–a law that will impact not just the people directly enrolling in it, but our entire healthcare ecosystem. The question of where we as healthcare communication professionals fit in... More »Communication Professionals and the Changing Healthcare Ecosystem
Within a few short years the retail experience has gone from walking in a store or maybe ordering via catalog to ordering products by just thinking about them. Ok, I’m exaggerating – but not by much. In the span of a couple of decades, retailers have been forced to play catch up with a new... More »Relevance Isn’t Just an Algorithm
When it comes down to it, we don’t know everything (Captain Obvious statement). From time to time, we are challenged with strategies, tactics, and platforms that are new to us. So what do you do? While this may sound like an easy enough answer, finding trusted pros and avenues to get educated (or re-educated), can... More »Improving Yourself as a PR/Social Media Pro
I would love to go all digital and toss traditional marketing out the window. But my target still engages with traditional media. Social Media is Great, But Don’t Forget Old School makes the point, that although consumers use social media entrepreneurs and businesses need to remember your customer still listens to radio, reads print magazines and sees... More »Toss Traditional Marketing?
From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining scale. I first saw the makings of this transition two years ago, while writing my book The Loyalty Leap. In it I shared four forces that were converging to shape... More »Four Marketing Trends You Can’t Afford to Ignore — Tipping Points in an Economy of One
One of the hot marketing concepts these days is “real-time marketing.” Last Super Bowl, it was all about Oreo and last week the focus was on Ellen’s “tweet heard around the world.” But what does this mean for marketers? Last Sunday, as I sat in my apartment watching the Oscars while nursing a cold, I... More »Can Real-Time Marketing Help You Reach Your Audience?
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