You know millions of people saw your content. But do you know the answer to the more important question: why did they take the time to read it or watch it? It isn’t because it was widely shared on Twitter or LinkedIn. Your SEO program didn’t make then read it. A content promotion program didn’t... More »Ask Better Questions: WHY Do People Read Your Content?
Sales & Marketing
All Sales & Marketing Articles
I have heard this more than once from clients or prospective clients: “We know we need to create content, we just don’t have time, and unfortunately, we are the only ones who can really write knowledgeably about our subject matter.” In many cases, both of these statements are valid. It’s clearly very hard to find... More »No Time and No Help? How to Get Your Content Done
Most companies talk of placing customers at the heart of their business, yet very few actually do. I explore why understanding customers is so difficult and why it is so vital. I was with a customer last week working on their global customer account process. We were discussing the ethnographic customer experience research that Futurecurve... More »7 Barriers That Stop You From Truly Understanding Your Customers
Today we’ll be covering everything there is to know about explainer videos. They’re fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let’s get started! What is an Explainer Video? Types of Explainer Videos 5 Best Explainer Video Examples How to Make an Explainer Video Script Voice... More »Explainer Videos, the Guide: 5 Best Explainer Videos & How to Make Your Own
I’ve been at Aptera for three months now and I still haven’t put a signature on my e-mails. If I think about it, I’ll try and tack on the standard “Thanks, Alex” at the end, but I don’t have anything set up to add it automatically. Because the e-mail signature is my least favorite thing... More »Yours Truly, Bleep Bloop: The Case Against E-Mail Signatures
Do You Possess These Content Creation Traits? Content creation is one of the most important aspects of effective marketing, whether it’s for clients, your company or your own personal brand. Content creation helps you reach a wide range of audiences, engage them on a personal level and offer them information that is useful to them.... More »5 Characteristics of a Good Content Creator
Every good digital marketing plan should focus on social media, SEO and content marketing. However, you should also be sure that your website is optimized for mobile users. Mobile users are expected to overtake the desktop user by the end of 2014 so using a responsive site is not only easier for you to manage,... More »Why Your Digital Marketing Plan Should Include a Responsive Website
Visitor’s expectations are rising for your landing page. They expect engaging, useful, easy-to-digest information and fast! In this month’s webinar, Marketing Apps for Landing Pages, Mary Ward and Paige Newberry spoke on how to leverage interactivity for better campaign results. Marketing apps can transform your landing page into a powerhouse experience and we showed you... More »Marketing Apps for Landing Pages Q&A
To many business owners, hiring a professional content writer is simply another expense. They figure writing their own blog posts, articles, or newsletters can’t be THAT hard. Unfortunately, they couldn’t be more wrong! This is no knock on you, but there are specific things a professional writer can do that you can’t, like: 1. Explain... More »What Can a Professional Writer Do That You Can’t?
Perhaps unsurprisingly, psychology has emerged as one of the most useful tools used by marketers. It gives us a glimpse into workings of the human mind, along with some useful techniques for subtly influencing it. Below are 11 useful tips that you can use to improve your customer engagement and your conversion rate. 1. Engage... More »11 Marketing Psychology Tips to Tap Into Buyers’ Minds
The PR industry is normally anti-hype, relying on valuable and honest messaging to earn exposure; but publicity stunts are the one big exception. Although they’re not a common tactic for most PR pros because of the planning, budgets and risk involved, publicity stunts can be an effective way to get a lot of attention really... More »Publicity PR Stunts: Risky Business or Revenue Rewards?
A favicon is the small custom-designed icon that shows in the browser tab near the page title to the left side. It is most frequently only the logo for a site cut down to size: 16 X 16 pixels. You can feel the difference easily between a site with a favicon and one without any... More »How to Give an Official Look to Your Website
It’s easy to be energized by the spirit of St. Patrick’s Day. Between the celebrations, the shaky attempts at an Irish accent and wearing more green attire in one day than you will all year long, we enter spring hopeful, with a little luck on our side. By March 17th, St. Patrick’s Day folklore, celebrating... More »Content Marketing Isn’t About Luck
Previously, I’ve discussed the rising popularity of Snapchat, the ephemeral 10-second photo-sharing app that teens are absolutely crazy about. While Snapchat’s user base has been growing by the millions, unfortunately, only a tiny fraction of its active users are brands. This is because Snapchat presents a few unique challenges to brands looking to leverage the... More »Using Snapchat: A Guide for Brands
Linking In-Store and Online Customers at the Point of Sale Enticed by an in-store promotion at a large retail chain recently, I gave my email address to the cashier in exchange for a perk. A week later, as I was trying to purchase the same item in different colors, I thought it would be easy to... More »Linking In-Store and Online Customers at the Point of Sale