Kill your conversion killing carousel now, before further damage is done to your website ROI and revenue Kill conversion killing carousels now, because a carousel is one of the major reasons why your conversion is much weaker than it could be. Website carousels or sliders were all the rage a few years ago. You almost... More »Kill Conversion Killing Carousels Now
Sales & Marketing
All Sales & Marketing Articles
There’s nothing worse than random marketing, with confused (and confusing) messages being squirted out without any thought to the recipient, your potential customer. The best marketing and PR strategies are carefully crafted to communicate a small number of core messages, and to then reinforce those messages by repetition. The fact is that, once upon a... More »Creating an Integrated PR Plan
Internet marketing is like traditional marketing in many ways, but can be vastly different in others. A traditional marketing education or background doesn’t guarantee you success, but many of the ideas you learn there can be useful. Here are some ideas from all sorts of fields that apply to internet marketing and will help you... More »Internet Marketing Advice For A New Business Owner
When you’re writing about your own product or service, it’s easy to fall into the habit of hype. It’s understandable. After all, ultimately you’re hoping your PR press release, pitch, brochure, email or website marketing copy will capture attention and get readers to do something. So, you have to impress with your words. But these... More »The 8 Most Overused Words in PR and Marketing
What’s in a word…a phrase…a sentence…a paragraph? Frankly, quite a lot. Language is more than spelling, punctuation, sentence structure and grammatical phrasing. Language is about tone, feeling, understanding; effectively communicating ideas and thoughts with other human beings. We use language for specific purposes—and when that purpose is to persuade someone to do business with us—to... More »Using Words with Purpose: Purposeful Language for Powerful Proposals
Do you have customer mojo? To find out ask yourself the following – *Do your customers tell others about your company? *Do they give you another chance when something goes wrong? *Can you sell them additional products or services with ease? *Do they give you feedback even when you don’t ask for it? Congratulations if... More »Customer Mojo – What It Is And 4 Ways To Get It
Innovation comes to us all. Buzzwords have become a daily reality, transforming and improving it. Big Data and Content Curation are two of these Buzzwords that have exploded in recent years. (April 2012 and November 2013, according to Google Trends, more specifically). That´s why Groupiest was created. Data never stops growing. Traditional methods can´t handle... More »How Big Data Improves Content Curation?
As we learned with the Lean Startup method, users and prospects feedback play a big role in a startup success. One of the worries some of our prospects told us are the legal aspects of the curated content. They formulated it in a lot of ways, but basically, what they wanted to ask us was: Am... More »Is Content Curation Legal?
If you’ve been around for a while, reading about Content Marketing and Social Media best practices, you sure have stumbled with the 80/20 rule. Blog posts, articles, infographics… And every now and then this 80/20 rule would appear. That’s why we decide to do some proper research to find out how did this rule comes... More »The 80-20 Rule for Content – Origins and How to Apply It
Stories are the playbook for life. Stories are the way we teach, the way we communicate, the way we entertain, and the way we impart value. Some marketers have known the value of story for many years. Researchers tell us that a story is the only way to activate parts of the brain so that a listener... More »The Brand Story: What We Can Learn from Kurt Vonnegut
Every company has a story to tell. Communicating this story to customers and prospective customers is key to growing your business. Often though, telling that story is lost in a wash of superfluous and overwhelming content. This is known as ‘Content load’ and it might be costing you business and brand awareness. So what to... More »Content Strategy From a UX Perspective
In the past 15 years I have been involved with marketing one way or another. Throughout that time, there has been one trait I’ve seen in CEOs and Owners across industries that gives them a distinct advantage – they understand the role of marketing as a critical part of their business’ success. The following outlines... More »5 Assumptions Top CEOs Make About Marketing That Might Surprise You
Thanks to the global phenomenon that is social media, consumers now prefer a more conversational style of engagement with brands and companies. This has led to a change in direction away from more traditional advertising towards high quality content marketing. What is content marketing? Content marketing is carefully crafted information designed to take consumers beyond... More »5 Ways To Measure B2C Content Marketing Performance
Content marketing is becoming an increasingly confusing space. The amount of companies building solutions for content marketing – ranging from scalable content creation companies, to content analytics companies – is staggering. The amount of venture money flowing into the space is reminiscent of the social media boom from the not-too-distant past. So what exactly is... More »Content Marketing Is Primed For Disruption
While it’s long overdue, I’ve finally gotten around to reading a book one of my friends wrote last year. The book, The Slaves Have Names: Ancestors of My Home, was written by my friend Andi Cumbo-Floyd. Andi grew up on a Virginia farm, and has since gone back and researched the histories of the slaves... More »Do Your Customers Hear Your Voice?
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