Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the advertiser was using a strategy known as Dynamic Keyword Insertion (DKI). DKI allows you to customize your... More »Dynamic Keyword Insertion: The Good, the Bad & the Ugly
Sales & Marketing
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And other eggs-citing Easter-themed puns… Easter is upon us and so, inspired by the Easter bunny, I thought a good topic for this time of year is bounce rates. Bounce rates are one of the most cited metrics digital marketers use to tell you whether your website is engaging with your visitors. If you have... More »How to Spring Clean Your Website to Lower Your Bounce Rate
Do you know that these 5 tips could be the difference between online sales and none at all? Thought so, get reading chaps. 1) No value proposition TeeFury is the perfect example of bad product placement (no offence Tee Fury, we love your t-shirts by the way) but it is. Without scrolling, you wouldn’t know... More »Yikes! 5 E-Commerce Bloopers to Sort Out ASAP!
Hire or train? Obtaining the right skills for your organization. We learned in the last edition that roles and responsibilities vary widely, depending on the organizational model your organization employs. Expectations of the very same title in one model may vary widely from expectations in another. As expectations and responsibilities vary, so do the related... More »Why You Are Not Organized for Effective Marketing Automation: Part 4
Much attention is paid to the cost per lead in B2B lead generation. However, what’s more important is the cost per sale. After all, that’s the outcome you’re seeking. Let’s say a company sells technology solutions to operations managers. Its marketing and advertising efforts result in a list of 200 leads that costs it, for... More »How to Cut Your Marketing Cost-Per-Sale
Earlier this year, Google bought Nest, a home-hardware tech start-up. Streaming Headlines reported the search giant paid $3.2 billion, in cash. The concept of home automation and—more broadly—the “Internet of Things” has been around for a while, but Google’s insistent acquisition has brought it to the fore. The Internet of Things refers to objects that... More »What the “Internet of Things” Means for Content Marketing
Now that spring is FINALLY showing itself, most companies are thawing out and looking forward to prosperous times ahead. With a frigid winter and Q1 behind us, it’s time to evaluate your company’s marketing performance up to this point. While many companies set strategic plans, which include marketing plans, many fail to adjust them and... More »A 23 Point Checklist to Evaluate Your Q1 Marketing
Looking to create or optimize your web design firm’s landing pages, lead generation pages or sales pages? Want to see some examples with reasons why some of the elements work and don’t work? In this article, I’ll go over the notable points and downfalls of 3 landing pages advertising web design services. Let’s go over... More »3 Web Design Landing Page Examples Critiqued
Today there is a lot of talk about content curation and the importance of organizing the vast amounts of content available for your niche for your audience. Some people think you have to pick: creator or curator. But, the truth is, there is no reason why you should choose between content creation and content curation.... More »Creator or Curator?
Just as wearing your open toe sandals with socks is a fashion no, no heck NO, we thought we’d come up with the our top 5 web design no no’s this April Fools Day. Now if you think your website is suffering from any of these faux pas, even just one, well just remember what... More »Mr T’s Top 6 Web Design No No’s!
What is “customer loyalty” exactly? What is that sticky, though sometimes nebulous quality that causes customers to choose a brand again and again? For different products, the reasons why people will choose a product consistently varies, and each customer, of course, is different. To uncover what makes your customers loyal to your product, you can’t... More »Drive Customer Loyalty By Truly Getting to Know Your Customers: Part II
Proofreading written content before publishing it is no longer a given, as evidenced by the number of careless typos I see everywhere. In the rush to publish, it seems that many writers view proofreading as optional. I have read some great blog posts, and just as I am thinking about how I am going to... More »How to Proofread Typos Out of Your Content: 8 Tips
If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the question here) The next question is usually, “So is it the same as media relations?” Our answer? No, and here’s why. The Public Relations Society... More »Public Relations and Media Relations: What’s the Difference?
There’s not much to say but…oh no you didn’t! 1) The never ending content page It went on and on and on Content should be concise, informational and altogether engaging. You don’t necessarily need to fill all that white space with text; be creative use videos, infographics or images, but again strike a balance –... More »Oh No You Didn’t! The Top 5 Content Writing Blunders
When Peter Shankman joined AOL to help create it’s customer-facing newsroom, he was so early in the game that his AOL email address was email@example.com. The first rule for his team came directly from AOL’s CEO, Steve Case, and boiled down to this: Keep AOL’s users online as long as possible. AOL charged customers by... More »Nailing Customer Loyalty in the Era of the Distracted Customer